Craft:
Job Description:
Senior Performance Marketing Manager
We are seeking a highly skilled and motivated Senior Performance Marketing Manager
to join our Performance Marketing Team at King. As one of the leading mobile gaming
companies in the world, we offer a unique opportunity for you to make a significant
impact on our global user acquisition and remarketing efforts.
At King, we believe in pushing boundaries and embracing innovation. As a member of
our Performance Marketing team, you will have the freedom to explore new strategies,
test your hypotheses, and attract high-retaining players. You will work closely with an
experienced team and have access to the latest ad tech and techniques, ensuring that
you are at the forefront of the industry.
Responsibilities:
● Serve as the key project manager between our Performance Marketing team and
the Studio/Product team of our popular Candy Crush Saga franchise.
● Use a growth hacker approach to uncover untapped growth potential and
broaden our outreach.
● Collaborate with important individuals from various departments within the
company to analyze and enhance the user funnel.
● Act as an ambassador for Performance Marketing, effectively communicating
plans, initiatives, and performance to the wider King business.
● Collaborate with Games Studios, cross-channel marketing, and creative teams
both internally and externally, utilizing your exceptional project management
abilities.
● Apply your analytical skills to identify trends and patterns in user behavior within
games and paid digital campaigns, which will help shape our buying strategies.
● Immerse yourself in the Games team to explore new opportunities that have not
been utilized by the Performance Marketing team.
● Stay up-to-date on the latest technology and trends in mobile, ensuring that we
are implementing first-to-market strategies.
● Implement new processes and develop solutions that provide valuable insights.
● Research and analyze competitor activity across all channels.
● Conduct marketability tests, from hypothesis through to results analysis, to drive
growth and innovation within Performance Marketing strategies.
● Train and develop new members of the team on our proprietary technology.
Requirements:● Highly experienced in working at a mobile gaming or mobile advertisingcompany.● Proven track record of effectively managing individuals across different areasand hierarchies.● Skill in working together with relevant parties to advance product developmentand accomplish campaign goals.● Verified ability to drive profitable expansion by employing a range of mobile useracquisition channels.Senior Performance Marketing Manager
We are seeking a highly skilled and motivated Senior Performance Marketing Manager
to join our Performance Marketing Team at King. As one of the leading mobile gaming
companies in the world, we offer a unique opportunity for you to make a significant
impact on our global user acquisition and remarketing efforts.
At King, we believe in pushing boundaries and embracing innovation. As a member of
our Performance Marketing team, you will have the freedom to explore new strategies,
test your hypotheses, and attract high-retaining players. You will work closely with an
experienced team and have access to the latest ad tech and techniques, ensuring that
you are at the forefront of the industry.
Responsibilities:
● Serve as the key project manager between our Performance Marketing team and
the Studio/Product team of our popular Candy Crush Saga franchise.
● Use a growth hacker approach to uncover untapped growth potential and
broaden our outreach.
● Collaborate with important individuals from various departments within the
company to analyze and enhance the user funnel.
● Act as an ambassador for Performance Marketing, effectively communicating
plans, initiatives, and performance to the wider King business.
● Collaborate with Games Studios, cross-channel marketing, and creative teams
both internally and externally, utilizing your exceptional project management
abilities.
● Apply your analytical skills to identify trends and patterns in user behavior within
games and paid digital campaigns, which will help shape our buying strategies.
● Immerse yourself in the Games team to explore new opportunities that have not
been utilized by the Performance Marketing team.
● Stay up-to-date on the latest technology and trends in mobile, ensuring that we
are implementing first-to-market strategies.
● Implement new processes and develop solutions that provide valuable insights.
● Research and analyze competitor activity across all channels.
● Conduct marketability tests, from hypothesis through to results analysis, to drive
growth and innovation within Performance Marketing strategies.
● Train and develop new members of the team on our proprietary technology.
Requirements:
● Highly experienced in working at a mobile gaming or mobile advertising
company.
● Proven track record of effectively managing individuals across different areas
and hierarchies.
● Skill in working together with relevant parties to advance product development
and accomplish campaign goals.
● Verified ability to drive profitable expansion by employing a range of mobile user
acquisition channels.
● Strong analytical skills with the ability to derive insights and make data-driven
recommendations.
● Excellent written, verbal, and interpersonal communication skills.
● Proficiency in Microsoft Excel, PowerPoint, data visualization tools (Looker or
Tableau), and SQL.
● Ability to deconstruct user funnels and identify areas for optimization.
● Experienced in using ad tech tools, including DMPs.
● Ability to excel in a self-directed, fast-paced environment and consistently meet
deadlines.
Join us at King, an equal opportunity employer, where we value diversity and inclusion.
We are committed to providing reasonable accommodations to applicants with
disabilities during the recruitment process. If you require any accommodations, please
let us know and we will be happy to assist you.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.