Senior National Operation & Digitalize Manager, Hospital

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

本岗位的核心使命是持续优化并迭代业务运营及创新，构建一个以患者旅程为中心，以医生教育为主线，线上与线下深度融合推广的业务增长引擎。

此岗位将负责协同跨部门，帮助销售团队推进线下业务与数字化推广的落地与执行，打造专业且具影响力医院渠道HCP教育体系，并优化销售运营效率，最终实现医院品牌影响力与市场占有率的双重提升。

Key Responsibilities

• 协同TMK、EMKT深入分析医疗市场格局，制定针对不同层级医院的拓展及投资战略，持续优化与迭代市场及销售策略。

• 协同CE建立自动化销售运营数据分析体系，监控关键指标，为业务决策提供数据支持，持续优化与迭代销售运营支持。

• 协同CE建立渠道激励评估体系，制定年度奖金激励政策或特殊项目奖金激励政策，提升团队有效激励。

• 协同TMK、Expert MKT、Sales、Fiance、Supply chain等部门，定期整合分析市场变化、客户需求及销售执行等，提供实时、动态的反馈，从而有效提升从客户需求、医院销售、商业供货及供应链生产的全链路流程效率。

• 数字中心和公众号搭建、运营。提升医生对数字化教育兴趣和满意度，增加医生对产品和疾病认知度提升诊疗观念，线上教育赋能线下销售团队。

• 需要建立统一的数据分析体系，将各方数据打通，从而实现精准化的资源投放和科学决策。通过建立共同的目标、清晰的利益分配机制和高效的项目管理方法，提升销售团队的资源有效配置及时运用，驱动不同部门为共同的目标努力。

• 确保渠道拓展、线上运营、医生教育和销售支持这四股力量朝着同一个战略目标（如提升某疾病领域的市场份额）前进，形成合力。

• 将医疗合规内化为一种本能，清楚营销红线，在合规框架内进行创新。

Qualifications and skills

• 本科及以上学历 ，医学、药学等相关专业优先。

• 10年以上医疗健康行业相关工作经验​​。

• 具有卓越的规划能力、分析能力和项目管理与执行能力。

• 能够通过数据驱动决策，定义核心指标，并建立监控看板。能从数据中发现问题、洞察规律，并用于指导下一步行动。

• 深刻理解医疗行业的商业模式（2H-医院和医生，2C-患者），能将所有工作最终关联到商业价值（如品牌力提升、业务增长）上。

• 能够通过市场走访、数据分析等手段，持续挖掘用户的真实需求和痛点，并验证需求。

• 拥有从0到1搭建教育体系或数字化转型的经验。

 

 

 

 Job Posting End Date

 

 

2025-11-23

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.