Senior Media Specialist, Broadcast

Job Description:

Job Description:

Are you a broadcast media expert with a passion for shaping high‑impact strategies and guiding others with your knowledge? At dentsu Finland, we are looking for a Senior Broadcast Specialist to join our diverse and agile broadcast team within our Media practice. In this senior role, you’ll leverage your deep expertise across TV, video, audio, radio, and premium video environments to deliver excellence for some of the industry’s major advertisers, both local and global.

At dentsu, you’ll contribute to strategically significant clients, collaborate with various stakeholders, support the growth of more junior team members, and take part in meaningful development projects that allow you to shape your own career path.

About the role

As a Senior Broadcast Specialist at dentsu Finland, you’ll take a leading role in planning, buying, and optimizing broadcast advertising across TV, video, radio, audio, cinema and other premium video environments. You will also act as a trusted advisor for dedicated accounts, guiding clients, internal teams, and partners with strategic, consultative expertise backed by deep media knowledge.

In addition to delivering daily planning and buying, you will play a key role in pitch work, annual negotiations, partner collaborations, and competence development, both within the team and with our external stakeholders.

Key responsibilities:

• Lead and oversee the planning, execution, and continuous optimization of TV, video, audio, radio, and cinema campaigns
• Conduct deeper-level campaign and market analyses, identifying trends and transforming insights into strategic recommendations
• Maintain strong relationships with media partners and stay ahead of key developments in the broadcast ecosystem
• Participate in pitch processes, annual negotiations, and long‑term strategic planning together with the client and leadership teams
• Support and mentor junior team members, providing expertise, direction, and hands-on coaching
• Contribute to dentsu’s internal and external competence development through trend monitoring, knowledge sharing, and partner collaboration
• Strengthen collaboration with client services teams and act as a senior consultative voice for clients
• Identify opportunities for innovation, bringing forward new methods, tools, technologies,  including emerging AI-driven approaches that enhance efficiency and performance

We are looking for you who:

• Have at least four years of hands-on experience in broadcast media planning and buying
• Possess deep knowledge of key buying platforms within TV, video, and audio; experience with programmatic buying or DV360 is considered an advantage
• Are confident working with data, insights and market intelligence to guide strategic decision-making
• Demonstrate strong organizational and project management skills in a fast-paced environment
• Have a proactive, accountable, and solution-oriented mindset
• Show strong consultative skills, helping both clients and colleagues navigate complex challenges with clarity and confidence
• Are motivated by continuous learning and enjoy developing both your own and your team’s competence
• Are curious and open to exploring new technologies, tools, and methodologies
• Thrive in an independent yet collaborative team where everyone brings their own expertise and perspective

We will provide thorough onboarding and continuous development opportunities to ensure you have the tools and support needed to succeed.

We offer:

• The opportunity to work with some of the biggest advertisers in Finland and make a meaningful impact on their day-to-day and long-term advertising activities.

• A Chance to deepen your skills in broadcast advertising across channels and the possibility to shape your own career path within dentsu.

• An inspiring working environment with a new office in Hakaniemi, Helsinki with 110 amazing, ambitious, and highly skilled colleagues in Finland – 66,000 more worldwide.

About Dentsu

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. The company offers a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries.

Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences.

We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses with the best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com.
 

Diversity and Inclusion 
At dentsu we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation. 

Contact: 

We look forward to receiving your application for any questions, please contact our Talent Acquisition Partner by email at: benjamin.vag@dentsu.com  

Additional information:

We offer a full-time permanent position with a 6-month probationary period, and you will be based at our office in Helsinki, Finland. The position will be filled as soon as we have found the right candidate. Please note, that we can only accept an application from you if you are already permitted to work in Finland (EU/EEA nationals, work visas, etc.) and are already locally present.

#LI-DENTSU #LI-Onsite #LI-BV1

Location:

Helsinki

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent