As Senior Marketing Manager for the West + Canada region (covering the Western U.S. markets and Canada), you will craft and execute high-impact marketing strategies that strengthen Blacklane’s brand presence, attract new corporate and premium travelers, and deepen loyalty among existing clients.
This role blends strategic vision with hands-on execution, requiring someone who can design campaigns that resonate with C-suite decision-makers, corporate travel managers, and high-net-worth individuals. You’ll work in close partnership with the global marketing team, ensuring that regional initiatives fuel business growth while showcasing Blacklane’s position as the trusted choice for premium, sustainable, and reliable chauffeur services.
YOUR CHALLENGE:
- Regional Strategy & Execution: Develop and execute tailored marketing strategies to strengthen Blacklane’s footprint in Western Americas and Canada, aligned with global brand and revenue objectives.
- Campaign Management: Lead end-to-end planning and execution of multi-channel campaigns (digital, print, events, OOH, partnerships), ensuring creative excellence and ROI.
- Market Insights & Analytics: Analyze customer behavior, competitor activity, and industry trends. Translate insights into actionable strategies and continuously optimize performance using KPIs and ROI data.
- Strategic Partnerships & Collaborations: Build alliances with global corporations, premium travel providers, and hospitality groups to deliver value-added services for business travelers and expand Blacklane’s reach through co-branded experiences.
- Content & Brand Messaging: Oversee development of premium, on-brand content for digital platforms, advertising, and local activations that resonate with luxury audiences.
- Experiential & Event Marketing: Conceptualize and deliver exclusive events, sponsorships, and activations that build brand awareness and loyalty among affluent travelers and corporate clients.
- Cross-Functional Collaboration: Work closely with Sales, PR, Operations, and Product to ensure integrated campaigns and consistent customer experiences. Mentor and support junior marketing talent or interns when applicable.
- Budget & ROI Management: Own and optimize the regional marketing budget, ensuring maximum return on investment.
- Reporting & Continuous Improvement: Provide regular reporting on campaign results, highlighting key metrics, learnings, and recommendations for future activities.
ABOUT YOU:
- Bachelor’s degree in Marketing, Business, or related field (MBA or advanced certifications a plus).
- 7+ years of progressive marketing experience, ideally within luxury, hospitality, mobility, or travel sectors.
- Proven ability to create and execute region-specific marketing strategies that align with global business objectives, ideally with prior responsibility for managing a marketing budget.
- Highly organized with the ability to manage multiple initiatives and deadlines in a fast-paced environment.
- Strong balance of creativity and data-driven decision-making to deliver impactful, measurable campaigns.
- Polished written and verbal communication skills, with the ability to craft persuasive messaging for premium audiences.
- Strong understanding of the luxury and corporate travel landscape across the Western U.S. and Canada; existing network within relevant industries is a plus.
- Expertise across digital channels including social media, SEO, paid campaigns, CRM, and analytics tools (Google Analytics, social media insights, etc.).
About Blacklane
Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50+ countries, we reimagine chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.
Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. Powered by our commitment to care, inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.
Here are just a few examples of the ERGs fostering connection:
- LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
- People of Color Resource Group - To celebrate, empower, and amplify the contributions of POC, both past and present, while fostering a culture of inclusivity, equity, and allyship at Blacklane.
- Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
- Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.
We welcome—and actively support—employees to create or join the communities that are important to them.
Why join us in a Blacklane on the fast lane?
- Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
- Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
- Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
- The way to your heart goes through your stomach? → If so, we’ve got something special for you, in Berlin: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
- Your Health, No Compromise → with Nilo Health
We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness - available for you to use as you choose. - Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
- Share your ideas with Blacklane’s C-Level → Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.
- Thrive Together → Our Hybrid Office Culture: At Blacklane, we believe in the power of in-person collaboration and connection. That’s why we follow a hybrid, 3 office day focused approach. This supports both our fast-paced growth and the building of strong, engaged teams. We know everyone’s situation is unique, so our hybrid setup still allows for flexibility when needed. If you’re excited about contributing in a dynamic, people-driven environment and value both teamwork and personal accountability, we’d love to hear from you!
Do you have any questions or want to know more about our way of working? Feel free to contact us. We’re happy to connect!
We place great value on equal opportunities. Therefore, we welcome everyone to apply!
Curious to see us in action? Let’s go!
→ Watch us on Amazon Prime
→ Listen to our CEO in Startup insider episode #1643→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture
