Senior Marketing, Manager Digital COE

What is the opportunity?

Partnering with the Caribbean marketing team, you will develop digital strategies to drive acquisition, awareness and leads across all Personal and Commercial Products in the Pan-Caribbean region.

*Please note this a contract opportunity.

What will you?

• Lead, develop, and coach the team while fostering accountability, innovation and collaboration to maximize team effectiveness.
• Partner with Caribbean-based marketing colleagues to ensure digital campaign strategies are integrated with traditional marketing tactics and aligned to business goals.
• Collaborate with RBC's Performance Marketing team to create, refresh, and optimize lead generation campaigns across all digital channels, paid search, Google, and social platforms (both established and emerging). Own the full cycle from developing performance ads to launching campaigns and continuously optimizing results, ensuring every initiative stays on time, on brand, and performs at its best.
• Develop expertise of the Caribbean digital landscape and recommend innovative digital campaign test and learn opportunities.
• Develop and execute on the digital campaign strategy to drive leads and build awareness; produce timely reporting that includes campaign performance, actionable insights and business impact.
• Collaborate with external vendor Interad to facilitate the build of campaign landing pages and lead qualification tools and forms.
• Collaborate with external vendor Kobie to facilitate email builds, while leading the creation and management of all campaign, operational, and regulatory communications.
• Own and manage RBC Caribbean's social media platforms (Facebook, Instagram, LinkedIn, and Yext), consistently boosting ads and content, delivering performance reporting, and ensuring all activity maintains brand standards.
• Ensure business and marketing objectives are incorporated into the development of online pages and tools while applying industry best practices and past learning.
• Provide analytics for campaign pages and online tools that provide insights and help guide future action.
• Manage budget and optimize marketing spend for all centrally led acquisition programs, including invoice tracking and forecasting for all acquisition programs.

What do you need to succeed?

Must-have:

• 5+ years of experience in Digital Campaign Management.
• 7+ years of Marketing Experience.
• Intermediate knowledge of Google Analytics, Google Ad Manager and Facebook Ads Manager.
• Intermediate knowledge of web page development and ability to communicate with external web developers and internal webmaster. Beginner knowledge of HTML/CSS would be helpful.
• Intermediate knowledge of web page tag management, specifically to request their implementation and test functionality.
• Intermediate digital media-buying experience along with a solid understanding of digital ad formats and best practices across various channels.
• Knowledge of Google Data Studio or Tableau to help facilitate reporting.
• Emerging digital ad trends and evolving industry changes knowledge.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timeHUMAN RESOURCES & BMCCContract (Fixed Term)Salaried2026-04-272026-05-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.