Senior Marketing Analytics Manager

Joining Collibra’s Marketing team

Collibra is seeking a Senior Marketing Analytics Manager to join our dynamic Product Marketing team. Reporting directly to the Director of Product Marketing, you will be a key individual contributor responsible for engaging with analysts that align with Collibra’s core competencies, specifically around data and AI governance, data quality, unstructured data, and more. You will own the complete plan of how to actively educate and engage with analysts. 

Success in this role requires a strong blend of communication skills, relationship building, and project management. You will be instrumental in articulating that value of Collibra to analyst firms and educating internal stakeholders on upcoming research and analyst perceptions of our offerings.

This is a hybrid role based in our Raleigh office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.

The Senior Marketing Analytics Manager at Collibra is responsible for

• Analyst education strategy: Develop and lead the strategy to build influential relationships with key analysts from leading firms and proactively align with their research calendar.
• Report RFI responses: Serve as the main point of contact for all analyst reports including project planning and initial RFI response using product knowledge, previous responses, and AI tools. 
• Internal enablement: Brief key stakeholder groups on analyst engagements, including upcoming research, analyst trending topics, and overall perception of Collibra Platform capabilities and ability to execute against market needs
• Content creation: Create field messaging guides for GTM teams aligned to analyst research including how to position Collibra in competitive situations and how critical capabilities compare to other vendors.
• Analyst report promotion: Lead promotion strategy, content creation and implementation workflows with internal teams including, Brand, Creative, Web, and Social Media.

You have

• 7+ years of analyst relations experience, ideally in global technology companies specifically in data management or analytics.
• Demonstrated exceptional interpersonal skills, fostering business relationships based on trust, confidence, and tangible results.
• Proven ability to clearly create written content and ability to translate complex feature information into business value for analyst education and internal enablement 
• Demonstrated success working cross-functionally with company executives, Marketing, Product Management, Engineering, and Sales teams.
• Exceptional time management and organizational skills to operate effectively in a fast paced environment.
• A bachelor’s degree or equivalent related working experience is required.
• This position is not eligible for visa sponsorship.

You are

• An exceptional communicator: outstanding written and verbal communication skills with the ability to translate complex technical information into clear, compelling, and concise content for various audiences.
• A strategic thinker: ability to synthesize market insights, technical capabilities, and customer needs into analyst education and internal enablement resources
• A relationship builder: proven success building trusted relationships with key external analysts and internal stakeholders.

Measures of success

• Within 3 months: You will fully understand the data and AI governance landscape, and start to build foundational relationships with analysts across 3 major firms including agreed upon plans of engagement for each.
• Within 6 months: Proactively identify and implement at least two new initiatives for enhancing the quality and structure of communications and content to analysts, directly influencing analyst perception of Collibra's platform capabilities.
• Within 12 months: You will be a trusted advisor and subject matter expert on Collibra to analysts in the data and AI governance market.