[What the role is]
The role leads NYP’s overarching media, content, and brand communication strategies to elevate the institution’s visibility and reputation across internal and external platforms.
As a seasoned communications professional, he/she will lead strategic communications initiatives, spearhead media relations efforts, and ensure consistency in communication practices within NYP.
He/she will oversee teams, mentor staff, and steer communication systems and processes that support NYP’s organisational objectives. He/she will also build strong networks with industry, government, and media partners to identify trends, anticipate communication needs, and advance NYP’s brand positioning.
[What you will be working on]
Strategic Communications & Brand Positioning
- Lead the development and implementation of strategic communication plans that strengthen NYP’s brand as an innovative and future‑ready polytechnic.
- Oversee initiatives across owned and earned platforms, ensuring alignment with institutional priorities and brand standards.
- Provide evaluative judgement and expert guidance on communication strategies across departments to ensure consistency in narratives and practices.
Media Relations & Crisis Communication
- Lead and manage media relations, including media strategy, pitching, and engagements.
- Establish and maintain strong relationships with media, government agencies, industry partners, and key stakeholders to secure impactful coverage and profile opportunities.
- Oversee crisis communication frameworks, ensuring timely, accurate, and coordinated responses, and guiding teams to adhere to established protocols.
Content Management & Editorial Governance
- Oversee content strategy and editorial governance for NYP’s owned platforms, including digital channels and publications.
- Develop and refine content lifecycle processes, quality standards, and performance measurement frameworks.
- Ensure content consistency, accuracy, and strategic alignment across teams and departments.
Communication Workflow & Process Improvement
- Manage communication workflows and systems, identifying areas for improvement through data analysis and stakeholder feedback.
- Identify opportunities for improvement using data analysis, stakeholder insights, and industry best practices.
- Implement best practices and innovative solutions to enhance operational efficiency through creative ways to amplify content.
Stakeholder Engagement & Research
- Lead stakeholder engagement efforts to inform communication strategies and content development.
- Provide data-driven insights to support management’s operational and strategic decision-making
- Establish networks with industry partners to stay informed of emerging trends, shifting audience behaviours, and best practices.
Team Leadership & People Development
- Lead one or more teams of staff, providing direction, coaching, and mentorship to ensure high‑quality output and professional growth.
- Lead inter-departmental projects and initiatives to advance NYP’s strategic objectives.
[What we are looking for]
- Relevant qualification in communications, journalism, public relations, or related fields.
- Proven experience in strategic communications, media relations, and multi-platform content management.
- Demonstrated ability to lead projects and teams with moderate complexity and risk.
- Strong analytical skills and experience in data-driven communication and content performance analysis.
Skills & Competencies
- Excellent written and spoken communication skills in English; proficiency in a mother tongue is advantageous.
- Strong media relations and networking capabilities.
- Proven project management skills, with the ability to juggle multiple priorities under tight timelines.
- Creative, resourceful, and detail‑oriented.
- Analytical and data‑driven, with experience in assessing content performance and audience behaviour.
- Ability to guide teams, influence stakeholders, and ensure adherence to communication standards and policies.
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