Senior Manager, Talent Brand

As the Senior Manager of Talent Brand at American Family Insurance, you will help build and shape a new, enterprise-wide focus on our talent brand. In this newly established area, you will work with the IE & Talent Director to bring to life our enterprise talent brand and employee lifecycle strategy. You will be the architect of our employer reputation, shaping and amplifying the story of what it's like to work at AmFam, and influencing the entire employee journey—from a candidate's first impression to a valued alum. Reporting to the IE & Talent Director, you will be a key leader in making AmFam an employer of choice by fostering an inclusive, magnetic culture and ensuring our brand is authentically reflected in every talent interaction.

Position Compensation Range:

$111,000.00 - $190,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• Lead and develop a high-performing team, fostering a culture of collaboration, trust, and inclusion. Set clear goals, provide continuous feedback, and support the professional growth of your team members.

• Serve as a key member of the department leadership team, championing the organization's mission, vision, and values through expert influence and strategic contribution.

• Translate the enterprise employer brand vision into a comprehensive activation strategy. Own the development and management of multi-channel campaigns, content, and storytelling that bring our Talent Value Proposition to life and measure their impact.

• Develop the programmatic strategy to bring the enterprise talent lifecycle framework to life. Partner with HR COEs and business partners to design, implement, and continuously optimize programs that create a consistent and meaningful employee experience.

• Partner with key HR functions, including Total Rewards and Talent Development, to ensure our employer brand and values are consistently embedded throughout all people programs and initiatives.

• Partner with cross-functional teams to design and implement scalable onboarding programs, ensuring new hires are equipped for success and fostering a culture of engagement from day one.

• Oversee the offboarding experience to ensure a respectful and smooth transition, fostering a positive alumni network that turns former employees into lifelong brand ambassadors.

• Develop and implement data-driven strategies to enhance employee engagement and retention, ensuring our talent feels connected and committed to the organization.

Specialized Knowledge & Skills Requirements

• Expertise in brand management, with a deep understanding of how to apply brand principles in an employee-centric context.

• HR and marketing knowledge: A hybrid skill set with the proven ability to apply marketing principles (e.g., audience segmentation, campaign management, content strategy) to build and strengthen a compelling talent brand.

• Experience with digital marketing channels and platforms, including social media (especially LinkedIn), career sites, and content management systems.

• Skilled in crafting compelling and tailored messaging for diverse audiences, from external candidates to senior leadership.

• Demonstrated ability to connect talent initiatives directly to business outcomes and enterprise brand goals.

• Strong analytical skills with the ability to interpret data, measure the effectiveness of talent and brand initiatives, and deliver data-driven recommendations.

• Exceptional interpersonal skills with a high degree of empathy, enabling you to build authentic relationships and create positive experiences for both candidates and employees.

Licenses
•Not applicable.

Travel Requirements
•Up to 10%.

Physical Requirements
•Work that primarily involves sitting/standing.

Working Conditions
•Not applicable.

Additional Information

• Offer to selected candidate will be made contingent on the results of applicable background checks

• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

• Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role, you will be expected to work a minimum of 10 days per month from the office. Candidates should reside within approximately 35-50 miles of one of the following office locations: Madison, WI 53783; Boston, MA 02110

#LI-Hybrid

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

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