Senior Manager, Marketing Operations

Karbon is a fast-growing vertical SaaS company with strong product-market fit, a loyal customer base in the accounting and professional services space, and an ambitious growth trajectory. Inbound demand is healthy and accelerating. The opportunity now is to match that demand with world-class operational execution.

We are hiring a Senior Manager of Marketing Operations to be the dedicated operational leader who turns marketing investment into reliable, high-velocity pipeline. This person will own the systems, processes, and data infrastructure that connect marketing activity to revenue outcomes, ensuring that every lead is captured, routed, measured, and optimized at the speed this business demands.

This is a hands-on role. You will build automation workflows, configure integrations, troubleshoot platform issues, and construct reporting yourself. You are not managing a team of people who do this work. You are the person doing it. At the same time, you will lead cross-functionally across marketing, sales, and revenue operations, and you will communicate strategy and operational plans clearly to executive stakeholders. We are looking for someone with senior strategic expertise who thrives in execution, not someone waiting for a team to delegate to.

Karbon is building an agentic organization. Every role here is expected to operate with an AI-first mindset, and this role is no exception. 

About the Role

Marketing Automation & Lead Management

• Own and operate Karbon’s marketing automation platform, including campaign execution infrastructure, lead scoring, nurture workflows, email deliverability, and compliance protocols. Our current platform is Pardot, but we expect this function to evolve, so we value deep marketing automation expertise over any single tool
• Build and maintain a leak-proof lead generation system from first touch through sales handoff, with speed-to-lead SLAs measured in minutes. Every inbound and outbound lead must be captured, enriched, scored, and routed without manual bottlenecks
• Own webinar operations end to end: the integration between webinar platforms, marketing automation, Salesforce, and the website. Registrations, attendance, and engagement signals must flow across systems without gaps so that every webinar lead is captured, scored, routed, and reported on
• Partner with the events team to own event lead capture operations, ensuring real-time sync into Salesforce and marketing automation. Define the data standards, field mappings, and follow-up workflows that give event leads the same operational rigor as any other inbound channel
• Architect and enforce the MQL framework end to end: definitions, lifecycle stages, conversion criteria, and the measurement infrastructure to track funnel velocity at every stage

Marketing Operations Technology Stack

• Own the marketing operations technology ecosystem, including marketing automation, conversational marketing and lead capture (Qualified), attribution tooling, and supporting integrations. This does not include website hosting or CMS, but does include any marketing technology that requires web team coordination
• Build and maintain cross-platform automations that connect systems, eliminate manual handoffs, and accelerate workflows across the marketing stack. Identify repeatable processes that can be automated or augmented with AI to increase throughput and reduce human error
• Evaluate, implement, and rationalize marketing operations tools, identifying redundancies and integration gaps. Actively identify where AI can be applied across the stack to improve speed, accuracy, and scalability. The expectation is not just to maintain the tools we have, but to continuously enable the marketing organization through smarter technology
• Partner with the Salesforce administration team to ensure seamless data flow between marketing and sales systems, including campaign sync, lead/contact routing, and attribution field architecture

Attribution, Measurement & Data Integrity

• Own and operationalize the marketing attribution framework that enables leadership to confidently prioritize spend across channels. This includes designing and maintaining first-touch, last-touch, and multi-touch attribution models that connect marketing investment to pipeline and revenue
• Build and enforce UTM parameter governance, campaign tracking taxonomy, and source/medium field architecture across all lead capture surfaces. Attribution data must be systematic and trustworthy, not dependent on manual research
• Deliver reporting that gives marketing and GTM leadership clear visibility into channel performance, campaign ROI, and funnel conversion by source. Partner with Revenue Operations on unified reporting frameworks that reconcile sourced-by and influenced-by attribution into a coherent model

Cross-Functional Operational Leadership

• Be the connective tissue between demand generation, the Salesforce team, the web team, strategic marketing, and Revenue Operations. Remove friction, make every handoff seamless, and make every process measurable. Help coordinate how AI is applied across these functions to ensure it is used effectively and in service of our revenue goals
• Partner with the Director of Performance Marketing to build a shared understanding of the customer buying journey across channels. Ensure each stage is measured, that transitions between stages are operationally sound, and that responses are appropriate to where the buyer is, whether that means nurturing, routing to sales, or accelerating to a conversation
• Drive operational readiness for high-volume periods by stress-testing systems and building monitoring that catches issues before they become pipeline losses

About You!

• 8+ years of marketing operations experience, with at least 3 years in a senior role in a B2B SaaS environment. You bring the strategic depth and cross-functional leadership to influence well beyond your own function, and you are equally comfortable building the automation yourself as you are presenting the plan to the CMO
• Deep marketing automation platform expertise. You have personally built, scaled, and optimized marketing automation in at least one major platform (Marketo, Pardot, HubSpot, Eloqua) and understand the architecture beneath the UI: scoring models, lifecycle automation, campaign sync, API integrations, and deliverability
• Proven track record of building lead management systems that do not leak. You have owned the inbound-to-handoff process at a scaling company and can point to measurable improvements in speed-to-lead, conversion rates, and funnel throughput
• Strong CRM and Salesforce expertise. You are fluent in Salesforce as a marketing operations practitioner and a strong technical partner to the admin team
• Operational rigor with architectural thinking. You balance urgency in fixing what is broken today with a clear vision for what the system needs to look like at 2x and 5x scale
• An AI-first operator. You are actively using AI in your work today and have a point of view on how it reshapes marketing operations. We are not looking for someone who talks about AI. We are looking for someone who leads with it
• Exceptional project management skills. You manage complex, cross-functional initiatives with clear milestones, owners, and accountability
• Proactive and tenacious. You do not wait to be told there is a problem. You monitor, investigate, surface issues, and drive resolution
• Data-driven with strong analytical instincts. You build attribution models, question data quality, and translate operational metrics into business impact for executive stakeholders
• Experience in accounting, professional services, or practice management software is a plus but not required

Reports to:

Revenue Operations Director

Cross Collaboration:

Chief Marketing Officer, Director of Performance Marketing, Salesforce Administration Team, Demand Generation, Web Team

Why work at Karbon?

• Gain global experience across Australia, New Zealand, UK, and Canada
• Strong benefits package including:
• Flexible Time Off with an encouraged 4 weeks use per year
• Company paid medical for you and eligible spouse/partner and dependents
• Paid dental and vision and eligible spouse/partner and dependents
• 401(k) with company matching
• Flexible Spending Account
• Up to 8 weeks paid parental leave
• Work-from-home stipend
• Work with (and learn from) an experienced, high-performing team
• A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
• Be part of a fast-growing company that firmly believes in promoting high performers from within