Senior Manager, Integrated Marketing Experiences

Job Description Summary:

This posting is for 2 roles of Senior Manager, Integrated Marketing Experiences.

Senior Manager, Integrated Marketing – Experience (LATAM)

Role Overview

The Senior Manager, Integrated Marketing – Experience (LATAM) is responsible for leading the design, development, and execution of integrated, end-to-end marketing experiences across assigned brands or categories in Latin America.

Operating at the intersection of planning, creativity, media, and execution, this role translates brand and business strategies into coherent consumer and shopper experiences that connect meaningfully across all touchpoints. The Senior Manager plays a critical role in ensuring creative excellence, experience consistency, and strong cross-functional orchestration—bringing marketing plans to life in ways that drive relevance, conversion, and growth.

This role requires a strategic thinker with strong executional rigor—someone who can turn insights into clear creative challenges, manage complexity, and lead agencies and internal teams to deliver impactful work.

Key Responsibilities

1. Integrated Planning & Consumer Experience

• Lead the development of end-to-end experience strategies for assigned brands or categories, aligned with broader regional and global direction.
• Translate business and category objectives into clear creative and experience briefs, grounded in consumer and shopper insights.
• Design marketing plans around the consumer journey and shopper path, ensuring continuity and effectiveness across touchpoints.
• Contribute to long-term experience platforms, while ensuring strong execution of annual and campaign plans.

2. Creative Strategy & Execution

• Partner with Brand, Category, and Creative Strategy teams to shape creative territories and communication strategies.
• Develop high-quality creative briefs and lead agencies through ideation, development, and refinement.
• Apply creative judgment to challenge, guide, and elevate ideas, ensuring work is on-brand, culturally relevant, and effective.
• Ensure consistency of brand storytelling across content, channels, and markets.
• Support the amplification of Global Core Creative Ideas into relevant LATAM executions.

3. End-to-End Orchestration & Delivery

• Take ownership of assigned initiatives from planning through execution, ensuring alignment, prioritization, and timely delivery.
• Orchestrate cross-functional teams including media, digital, design, consumer & shopper engagement, and commercial partners.
• Manage agency relationships (creative, media, production), ensuring clarity of scope, quality output, and efficiency.
• Balance ambition with timelines, budgets, and resources, escalating risks and trade-offs as needed.
• Ensure coherence and integration across all consumer connection points.

4. Media, Digital & Performance Orientation

• Collaborate with media, digital, and DAO teams to ensure plans reflect evolving media behaviors, e-commerce, and platform dynamics.
• Support performance tracking, measurement, and learning agendas.
• Analyze campaign and experience results, translating insights into optimization and future planning inputs.
• Contribute to improving ROI and effectiveness of integrated marketing investments.

5. Collaboration, Influence & Leadership

• Act as a key connector between Brand, Category, IMX, E2E, Media, and Commercial teams.
• Communicate clearly and confidently with senior stakeholders, providing recommendations and rationale.
• Lead specific workstreams or project teams; mentor junior team members where applicable.
• Build strong working relationships with bottlers and external partners.
• Collaborate with OU and global counterparts to ensure alignment and best-practice sharing.

Organizational Impact

• Owns delivery of defined initiatives and workstreams within integrated marketing plans.
• Contributes to operational planning and execution within an established strategic framework.
• Influences decisions related to project plans, sequencing, and resource use within assigned scope.

Qualifications & Experience

• Bachelor’s degree required.
• 8–12 years of experience in marketing, integrated marketing, creative strategy, media, or experience design.
• Experience in consumer and shopper marketing; CPG experience strongly preferred.
• Demonstrated ability to develop and execute integrated marketing and experience strategies.
• Strong understanding of digital ecosystems, media, culture, and content development.
• Experience working with external agencies and cross-functional internal teams.
• Proven ability to manage complexity, prioritize effectively, and deliver high-quality work.
• Strong communication, collaboration, and influencing skills.

• Opportunity to work on iconic, category-leading brands.
• Exposure to integrated, end-to-end marketing strategy and execution at scale.
• A collaborative, creative environment that values curiosity, craft, and consumer-centricity.
• Strong partnership with regional and global teams and world-class agencies.
• A role that builds depth and readiness for future Director-level leadership.

Skills:

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

March 20, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.