With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
Digital Business Enablement (VP) is accountable for end-to-end digital commercial performance for the Credit Card portfolio, spanning demand generation, conversion optimisation, and channel shape change as part of a revenue operations function.Job Description
The role translates Credit Card growth strategy into commercially viable, digitally executed initiatives that grow quality applications, improve approval and booking rates, and shift volume towards lower‑cost digital channels, while ensuring alignment across Product, Risk, Finance, Marketing, Channels, and Technology.
KEY FOCUS AREAS:
Digital Commercial Performance
Own end‑to‑end digital acquisition performance for the Credit Card portfolio, from demand generation through to booked accounts.
Growth Strategy Execution
Translate Credit Card growth objectives into executable digital commercial strategies that deliver sustainable volume, revenue, and efficiency.
Conversion & Journey Optimisation
Drive improvement across application, approval, and booking funnels by prioritising high‑impact commercial and journey optimisations.
Channel Shape & Cost Optimisation
Increase the share of digital bookings while enabling assisted channels to support digital‑first outcomes and reduce cost‑to‑serve.
Cross‑Functional Commercial Leadership
Act as the commercial integrator across Marketing, Product, Risk, Finance, Channels, and Technology to ensure aligned delivery.
KEY ACCOUNTABILITIES:
Accountable for digital Credit Card acquisition targets (volume, approval rate, booking rate, CPA).
Provide clear commercial input into prioritisation, investment decisions, and trade‑offs.
Sponsor business cases and ensure benefit realisation against agreed targets.
Define and optimise digital demand approaches (always‑on, campaigns, targeting, messaging).
Direct media and creative partners toward outcomes, not activity.
Ensure audience quality, incentive effectiveness, and message relevance.
Own the commercial optimisation of the digital onboarding journey.
Identify, prioritise, and sponsor initiatives that reduce fallout, manual intervention, and rework.
Partner with Risk and Product to balance growth, quality, and compliance.
Lead the commercial agenda for digital‑first channel shape change.
Enable Voice and Branch teams with clear digital steering principles and playbooks.
Support strategic onboarding and platform initiatives with commercial sponsorship.
Establish and maintain robust tracking, reporting, and performance rhythms.
Proactively manage risks, dependencies, and escalations.
Present clear, insight‑driven performance narratives to senior stakeholders.
Education
Bachelors Degree and Professional Qualifications: Business, Commerce and Management Studies (Required)Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised