HLB

Senior Manager, Deposit/ CASA Product Development - Personal Financial Services

VN_Citilight Office Full time

If you are looking to excel and make a difference, take a closer look at us…

Responsibilities:

Strategic Product Management & Financial Performance

  • Translate business goals into a competitive Deposit/CASA product roadmap to drive market growth and acquisition.

  • Manage pricing strategies and lifecycle execution to achieve key P&L targets, including Revenue, Balance growth, and Cost of Funds.

  • Lead the end-to-end product lifecycle—from concept and testing to go-to-market execution—ensuring seamless delivery across all channels.

Distribution, Governance & Customer Experience

  • Champion the end-to-end customer journey, collaborating with Operations, Digital, and Marketing to enhance customer stickiness and cross-sell opportunities.

  • Identify and manage external partnerships and internal channel strategies (Branch/Digital) to maximize product distribution and sales efficiency.

  • Collaborate with Legal, Compliance, and IT to ensure all products adhere to internal policies and SBV regulations while leading cross-functional project delivery.

Skills & Experience We Are Looking For

  • Minimum Bachelor’s Degree in a related field.

  • 5+ years of experience in the Financial Industry with a strong track record in Product Development and Sales Management.

  • Independent and innovative mindset with strong analytical capabilities.

  • Effective written and alternative communication skills, with the ability to manage stakeholders and convey complex strategies.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.