Senior Manager, Connector

 

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

 

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

 

Do you check the headlines on your newsfeed before you’ve had even a sip of your morning coffee? Do you love working at the speed of real time to spot and influence trends before they become news? Do you get an adrenaline rush from landing a killer placement or leading a national PR campaign?

 

Golin is seeking a Senior Manager for our growing consumer tech team in Chicago. This position will help drive program execution, earned media strategies and media coverage for one of the world’s biggest brands. This individual will know how to connect dots from trends in the earned media space to build smart strategies that drive impact for our clients.

 

We are looking for someone with the ability to work in a fast-paced environment, who stays on top of culture – especially when it comes to Gen Z - and views everything with an earned media lens.

 

Responsibilities: 

• Serve as the day-to-day earned media lead in program execution, overseeing and participating in the development of press releases, pitches, key messages, etc. 
• Contribute to and implement innovative, earned media strategies that are intended to reach diverse audiences and deliver on client objectives and business goals. 
• Personally build strong relationships with national media and secure coverage across top-tier outlets, while also counseling junior staff on how to do the same. 
• Stay ahead of new trends – particularly with Gen Z – by being relentlessly curious and in-the-know on pop culture (fashion, food, entertainment, gaming, music). 
• Be an ongoing student of campaign activations in the industry and demonstrate a passion for brands that build trust with their consumers. 
• Assist in connecting campaign objectives and tactics to develop thought-leadership narratives and media opportunities for brand executives.   
• Collaborate with teams across multiple disciplines at the agency and successfully manage complex, fast-moving and unexpected communications challenges. 
• Working closely with internal Issues and Measurement partners to understand campaign risks, reactive strategies and key performance metrics. 
• Work together with agency partners to integrate on programs and connect dots. 
• Have the ability to turn a few pieces of data or trends into actionable insights to influence creative ideas, campaign messaging and contribute to a media strategy. 
• Be a team player and active contributor to the agency’s culture and values. 

Growth Opportunities:  

• Direct access to a large team of seasoned and talented professionals who will not only help improve your work but establish a path for you to grow within Golin long term. 
• Ability to work and learn cross-functionally within a large, diverse account with many different workstreams. 
• Once-in-a-lifetime opportunity to hone and execute best-in-class media and client relations for one of the world’s biggest brands. 

Qualifications:  

• Bachelor’s degree, preferably in PR, Communications or journalism, with 5+ years of related experience – QSR or food experience a plus! 
• Understanding of earned media strategies and experience creating earned media plans. 
• Deep relationships with media, preferably in the consumer/lifestyle space. 
• Superior writing and editing skills that communicate creatively and in an engaging manner. 
• Ability and desire to work independently and confidently, but as part of a team. 
• An eye for details with an ability to focus on the larger picture and connect dots. 
• Experience providing sound counsel and be comfortable providing editorial and response recommendations to clients. 
• Ability to collaborate and communicate effectively with internal, pan agency and client teams at all levels. 

 Salary Range: $70,000 USD - $130,000 USD

 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

 

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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