PERNOD RICARD

Senior Manager - Brand Develoment

Gurugram Full time

Role Overview
We are hiring a Senior Business Development Manager to drive Seagram’s whisky exports and commercial growth across Africa, the Middle East and South East Asia. The role requires hands-on export experience, strong commercial skills, distributor management capability and the ability to execute market-entry and growth plans. Prior experience in alcoholic beverages exports is preferred; candidates from other FMCG export backgrounds with relevant regional experience will be considered.

Key Responsibilities

  • Develop and execute market-entry and growth strategies for Seagram’s whisky portfolio across assigned markets.
  • Identify, evaluate and onboard distributors, importers and key retail/wholesale partners.
  • Own commercial negotiations: pricing, margins, trade terms, incentives and contract terms.
  • Manage distributor performance, set targets, run business reviews and implement corrective actions.
  • Ensure compliance with local import/export regulations, labeling, taxation and licensing requirements.
  • Work with marketing to localize brand and trade programs, on-trade and off-trade activations.
  • Provide market intelligence: competitor activity, pricing, channel dynamics and consumer insights.
  • Prepare sales forecasts, budgets and regular performance reports for senior management.
  • Travel frequently to support launches, partner development and in-market execution.

Candidate Profile

  • 8–12+ years of international business development or export sales experience; strong preference for alco-bev export background.
  • Demonstrable success and contacts in Africa, Middle East and Southeast Asia markets.
  • Proven track record of building and managing distributor networks and closing commercial deals.
  • Strong negotiation, commercial analysis, project management and cross-cultural communication skills.
  • Ability to work independently, travel extensively and manage multiple country priorities.
  • Education: MBA from premier institute only.

Job Posting End Date:

2025-11-28

Target Hire Date:

2025-11-17

Target End Date: