AirAsia

Senior Executive, Social Media & Community Management

KL Sentral - Redstation Full time


Job Description

We’re looking for someone who genuinely loves conversations. Someone who understands that community management isn’t just replying to comments — it’s shaping how people feel about and view a brand.

You’ll be the voice of MOVE across platforms, turning everyday interactions into meaningful connections and building a community that feels heard, valued, and excited to engage.

What You’ll Be Doing

Community & Conversations

  • Manage and respond to comments, DMs, and inquiries across Instagram, TikTok, YouTube and emerging platforms

  • Maintain a warm, confident, and consistent brand voice

  • Monitor sentiment and proactively flag opportunities or potential issue

  • Turn engagement moments into relationship-building opportunities

Audience & Community Growth

  • Identify and nurture brand advocates and superfans

  • Create initiatives that spark conversation, not just reactions

  • Share community insights to inform content and campaign strategy

Influencer & Creator Coordination

  • Identify and manage influencer collaborations

  • Support outreach, briefing, coordination and reporting

  • Help shape partnerships that feel authentic, not transactional

Performance & Insights

  • Track engagement, response time, sentiment, and community growth

  • Provide regular insights to optimise engagement quality
     

A Few Extras We Look For

We’re not looking for someone who just replies fast. We’re looking for someone who:

  • Genuinely enjoys talking to people online

  • Understands the difference between replying and building relationships

  • Can stay calm and solution-focused in tricky situations

  • Communicates clearly and kindly, even when conversations get difficult

  • Knows how to turn feedback into opportunity