At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Senior Events Programs Specialist to be a part of making this happen.
About the Role
We are seeking a Senior Events Program Specialist to lead the planning, coordination, and execution of Arctic Wolf’s trade show, conference, and industry-event programs. This role is responsible for creating high-impact event experiences that elevate brand presence, generate qualified pipeline, and enable sales success. The ideal candidate excels in logistics, thrives in fast-paced event environments, and brings a strategic mindset to measuring and improving event performance.
This position is designed for an events marketer who combines creative booth and campaign strategy with data-driven operational excellence. You’ll develop and manage integrated trade show programs, streamline event processes, and leverage analytics to drive continual optimization.
You will work closely with cross-functional teams including corporate marketing, product marketing, technical marketing, finance, and sales to translate event strategy into flawless on-site execution and measurable business outcomes.
Responsibilities
Tradeshow Planning & Coordination
Develop comprehensive event plans, timelines, and budgets for all assigned trade shows and conferences.
Coordinate booth design, signage, promotional materials, and branded assets.
Work closely with vendors, agencies, and logistics partners to ensure timely setup and teardown.
Secure booth space, sponsorships, ancillary events, meeting spaces, and registrations while managing contracts and invoicing.
Event Marketing & Promotion
Collaborate with marketing and sales teams to create pre-show, during-show, and post-show campaigns including onsite ancillary events, threat briefings, panels, and meetings.
Work with the demand marketing team to produce event-specific content such as email promotions, landing pages, social media posts, and sales collateral.
Ensure brand consistency across all materials and experiences.
Booth Operations & Experience
Manage onsite tradeshow activities, including onsite staffing (booth, meeting space, ancillary events), lead capture processes, demos, and attendee engagement.
Train booth personnel on messaging, product positioning, and engagement best practices.
Maintain inventory of event materials and coordinate shipments.
Lead Management & Reporting
Oversee lead capture, qualification, and hand-off procedures to sales teams.
Track performance of events including KPIs such as traffic, leads, opportunities, and ROI.
Prepare detailed post-show reports and recommendations for improvement.
Cross-Functional Collaboration
Partner with product marketing, sales teams, and leadership to align event strategy with company goals and develop omni-channel campaigns.
Work with creative teams to develop high-impact visuals and experiences.
Monitor industry trends, competitor presence, and new opportunities for strategic events.
Who You Are
You are a proactive, resourceful marketer who thrives in dynamic, fast-paced environments.
You take pride in creating memorable event experiences that support brand and revenue goals.
You enjoy managing multiple projects at once and staying highly organized under pressure.
You build strong relationships with internal teams, vendors, and event partners.
You approach logistical and creative challenges with a problem-solving mindset.
You balance big-picture strategy with meticulous attention to detail.
You are energized by both cross-functional collaboration and independent ownership of projects.
You embrace the pace of tradeshow and event cycles and adapt quickly as plans change.
Minimum Qualifications
3–5 years of experience in tradeshow, event, or experiential marketing.
Strong project management and organizational skills.
Excellent communication and interpersonal skills.
Ability to travel up to 25–40% depending on event schedule.
Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
Ability to manage multiple events simultaneously under tight deadlines.
Preferred Qualifications
Background in B2B marketing, technology, manufacturing, or relevant industry.
Experience working with exhibit design firms and logistics providers.
Familiarity with lead capture technologies and event analytics tools.
On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com.
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.