Senior Director, Strategy, Content & Go-To-Market

The Team 

Within Tommy Hilfiger Marketing, our mission is to adapt the Global Marketing strategy for the EMEA region. We drive consumer engagement across owned stores and Tommy.com, increase awareness and sales through wholesale and online partners, build brand desirability, and advance Tommy Hilfiger’s integrated media ambitions—all aligned with PVH’s overarching goals. 

This team is a central pillar of the department, collaborating closely with Hubs, eCommerce, Global Marketing, and Buying to shape EMEA marketing strategy, digital sales, brand alignment, and product messaging. This role is key to operational efficiency, strategic growth, and the overall success of the marketing function in the region.  

The Role 

Reporting to the SVP of Tommy Hilfiger Marketing, the Senior Director of Strategy, Content, and Go-To-Market (GTM) is a pivotal member of the EMEA Marketing Senior Leadership Team. Positioned at the intersection of brand storytelling, business strategy, and creative leadership, this high-impact role serves as a trusted advisor and chief of staff to the SVP and the broader EMEA Marketing organization, driving strategic alignment, operational excellence, and flawless execution across the region. 

You will shape how the brand comes to life across campaigns, channels, and customer touchpoints, translating global strategies into regionally relevant initiatives. You will lead content and creative teams, design and execute robust GTM processes, and ensure marketing programs are data-driven, measurable, and aligned with business objectives. Your work will directly influence consumer engagement, brand positioning, and business growth. 

Key Responsibilities 

Commercial Marketing Strategy 

• Lead development and execution of marketing frameworks, guardrails, and briefing processes that align EMEA plans with global objectives while ensuring regional relevance 

• Collaborate with business functions to define marketing strategies that deliver measurable commercial outcomes 

• Own the marketing budget, ensuring strategic allocation and adherence to governance processes 

• Lead strategic initiatives to drive traffic, engagement, and sales across owned stores, wholesale, and digital platforms 

• Develop and implement consumer segmentation strategies tailored to the EMEA market 

• Prepare executive updates and summaries for diverse stakeholders, from creative teams to business leaders 

Content Strategy  

• Translate global content strategy into a regionally relevant narrative, positioning, and storytelling framework that strengthens brand affinity and drives business performance 

• Lead conceptual development and editorial planning for major campaigns, including content calendars, timelines, and deliverables 

• Build and maintain content playbooks, workflows, and handover processes to guide EMEA teams in delivering high-quality campaigns 

• Develop multichannel content strategies across web, social, email, video, and emerging platforms with an audience-first, data-driven approach 

• Craft compelling brand narratives that reinforce positioning, thought leadership, and market relevance 

• Foster collaboration between brand, marketing, and business functions to create unified strategies that advance organizational goals 

Go-To-Market Leadership 

• Oversee the design and execution of GTM strategies, ensuring cross-functional alignment with business objectives 

• Use market insights, customer understanding, and competitive analysis to inform GTM planning 

• Plan, implement, and optimize campaigns with a focus on efficiency, measurable results, and alignment across marketing, sales, and product teams 

• Introduce innovative content formats, platforms, and approaches to keep the brand relevant and impactful 

Collaboration & Leadership 

• Extensive experience in working in highly matrixed teams  

• Partner with creative, digital, social, PR, retail, eCommerce, and Hub Marketing teams to ensure cohesive content and messaging 

• Lead, mentor, and grow the Strategy, Content and GTM team, fostering collaboration, high performance, and professional development 

• Define success metrics, monitor content performance, and use insights to optimize campaigns and creative output 

• Drive process improvements and operational excellence in content production and GTM workflows 

Measures of Success 

• Brand Consistency: Maintain a cohesive voice and visual identity across all touchpoints, driving awareness, affinity, and consideration 

• Campaign Performance: Deliver high-impact campaigns that increase engagement, traffic, and sales 

• Budget Management: Ensure marketing initiatives are executed on time and within budget. 

• Innovation & Growth: Introduce innovative content strategies and lead brand evolution initiatives 

• Audience Engagement: Increase consumer interaction across channels, social engagement, website activity, and earned media value 

• Revenue Impact: Demonstrate measurable influence on sales, acquisition, and customer retention. 

What You Bring 

• 7+ years in senior marketing leadership roles within global, matrixed organizations 

• Proven ability to develop and execute marketing and content strategies that drive business outcomes 

• Extensive experience working across business functions, with the ability to translate a global brand vision into tangible marketing strategies for the region 

• Expertise in brand management, storytelling, and multichannel marketing 

• Strong leadership and collaboration skills, with experience managing teams, agencies, and cross-functional stakeholders 

• Global and cultural awareness, with the ability to adapt strategies to diverse EMEA markets 

• Operational excellence in content production, GTM strategies, and process optimization 

• Budget ownership and performance management experience, delivering measurable business impact 

• Exceptional communication, presentation, and influencing skills with executive-level experience