Senior Director, Finance – Frontline

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

March 9, 2026

Shift:

Job Description Summary:

Role Purpose

The Senior Director will serve as the finance and strategic partner of the VP, System Marketing Stewardship & Execution. This role provides high-impact financial leadership across the market execution agenda with bottlers, customers, and the Operating Unit—ensuring the marketing agenda is executed with discipline, aligned investment, and system-wide value creation.

The role strengthens decision-making by embedding financial rigor into system alignment, marketing program execution, and the identification of scalable growth opportunities across markets.

Key Responsibilities

• Lead financial evaluation of market opportunities and gaps relative to system plans, quantifying value creation potential and informing corrective action. Including the C&U investments portfolio. 
• Drive financial alignment across Frontline marketing programs, working closely with Retail Sales, Franchise, and Customer organizations.
• Serve as the senior finance voice, ensuring systemwide clarity on investment market priorities and expected business outcomes.
• Co-lead financial input into Operating Unit and market-level portfolio strategy, brand planning, execution calendars, and innovation pathways.
• Evaluate financial feasibility and expected returns for Frontline investments, including C&U.
• Assess and optimize Frontline DME productivity, ensuring marketing dollars deliver measurable system value.
• Ensure that bottler and customer execution of marketing programs is financially sound, risk-mitigated, and value-accretive.
• Shape and scale segmented execution models by embedding financial logic into differentiated approaches across markets and customer groups.

• Elevate complex system economics, execution data, market performance, and marketing effectiveness into actionable financial insights for senior leadership, bottlers, and customers.
• Lead governance of financial processes related to Frontline marketing investments, ensuring consistency and reliability across bottler data.
• Engage and influence OU LT, Retail Sales, and Franchise teams through fact-based financial guidance.
• Serve as a senior financial advisor in high-pressure negotiations, strategic reviews, and execution discussions—operating calmly and analytically.

Qualifications

• Bachelor’s degree in Finance, Economics, Business, or related field; MBA strongly preferred.
• 10+ years of progressive finance experience in large, complex organizations; experience in consumer goods or beverages preferred.
• Demonstrated financial experience supporting marketing, commercial, system, or franchise functions.
• Advanced capabilities in financial modeling, forecasting, investment evaluation, and value analysis.
• Exceptional communication, storytelling, and influencing skills; proven ability to engage senior leaders internally and externally.
• Ability to manage ambiguity and pressure, using fact-based insights to guide executive decision-making.

Experience & Background

• Franchise leadership experience strongly preferred.
• Significant financial management experience with a track record of shaping decisions and driving alignment across cross-functional and external partners.
• Exposure to marketing investment, brand economics, innovation finance, or commercial execution is beneficial.

What We Can Do For You 

• Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies.

• Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.

• Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Closing, Budgeting, Business Analytics, Cash Flow, Communication, Corporate Finance, Financial Forecasting, Financial Modeling, Financial Performance, Financial Performance Management, General Ledger (GL), Generally Accepted Accounting Principles (GAAP), Group Problem Solving, Key Performance Indicators (KPI), Leadership, Microsoft Office, Preparation of Financial Reports, Profit and Loss (P&L) Management, Strategy Development, Teamwork, Waterfall Model

Pay Range:

$180,000 - $203,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.