Senior Data Analyst

takealot.com, a leading South African online retailer, is looking for a highly talented Senior Data Analyst to join our team in Cape Town.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment, and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Group Head: Customer Engagement

Your mission, should you choose to accept it:

• Own subscription growth forecasting, including detailed component-level predictions (free-to-paid conversions, reactivations, cancellations, tier migrations)
• Create and maintain dashboards and reports tracking subscription KPIs, member behaviour, and service utilisation
• Collaborate with data engineering teams to improve subscription attribution measurement and reporting
• Conduct root-cause analyses of subscription metric variances and performance changes
• Analyse subscription customer lifetime value, retention patterns, and churn drivers
• Develop data-driven recommendations for subscriber growth strategies and retention initiatives
• Build predictive models to identify at-risk subscribers and growth opportunities
• Design and analyse A/B tests to optimise subscription experience and conversion funnels

Cross Group Analytics 

• Own cross-platform growth forecasting, including detailed component-level predictions
• Develop and maintain attribution frameworks for cross-platform customer journeys and acquisition paths
• Create and maintain dashboards and reports tracking cross-platform rates, attribution and customer behaviour across cohorts.
• Investigate cross-platform performance issues and variances through root-cause analysis
• Conduct cohort analyses, tracking customer behaviour and value creation across the ecosystem
• Map customer interactions across Takealot and Mr D to identify cross-selling and migration opportunities
• Create actionable customer segmentation strategies for targeted marketing and product initiatives

TakealotMORE & Cross Group Marketing Performance 

• Measure and optimise marketing campaign performance across the full funnel for TakealotMORE and cross-platform initiatives
• Drive ROAS (Return on Ad Spend) optimisation recommendations for marketing investments
• Establish marketing performance accountability frameworks with measurable growth targets
• Conduct comprehensive new subscriber and customer acquisition analytics, including acquisition cost and performance optimisation
• Track and optimise cross-platform marketing attribution and impact
• Develop marketing attribution frameworks to track customer acquisition and conversion across subscription marketing channels
• Create marketing performance dashboards tracking campaign-driven subscription metrics and acquisition patterns
• Conduct competitive intelligence analysis to inform cross-group marketing strategies and positioning
• Develop and maintain marketing budget allocation frameworks and ROI measurement standards
• Lead marketing performance reviews and accountability reporting across the group

Strategic Analysis & Collaboration

• Collaborate with data engineering and analysts in the business units to ensure data quality, accessibility and correct attribution measurement
• Partner with Marketing, Product, and Technology teams on cross-platform growth and marketing optimisation
• Prioritise and manage analytics/BI requests and backlog; produce executive reports for marketing and growth performance
• Document analytical methods, technical specifications and processes; drive process improvement and knowledge management
• Lead analytical strategy and methodology development across TakealotMORE and Cross Group initiatives
• Present findings and recommendations to senior stakeholders, including marketing leadership and C-suite

Qualifications and Experience:

• Relevant postgraduate qualification in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field
• 5+ years of analytical experience in commercial analytics, management consulting, market research, or similar roles
• Experience with growth target setting and performance accountability reporting
• Experience handling large datasets and building business models
• Experience with subscriptions and/or cross-platform businesses
• Experience developing marketing performance frameworks and accountability systems
• Retail/e-commerce or data science exposure is beneficial
• Experience in cross-functional collaboration with marketing, product, and technology teams
• Marketing analytics experience, including campaign performance, attribution modelling, and ROAS optimisation

Skills, Knowledge and Abilities Required:

Core Technical Skills

• Advanced SQL and R or Python
• Experience working with Google BigQuery (GBQ) and Looker (or similar platforms)
• Google Analytics expertise and certification advantageous
• Advanced statistical methods, hypothesis testing, experimental design, and research methodology
• Machine learning techniques, forecasting model development, and advanced modelling techniques

Marketing & Analytics Expertise

• Marketing attribution modelling and cross-channel attribution
• Customer journey analytics, LTV modelling, cohort analysis, segmentation
•  A/B testing design and analysis for both product and marketing initiatives
• ROAS analysis and marketing performance measurement
• Marketing automation platforms and MarTech stack management
• Brand tracking and market research methodologies
• Marketing performance framework development and accountability system design
• Budget optimisation and allocation modelling
• Customer acquisition cost modelling and optimisation

Business & Presentation

• Advanced presentation skills with Google Workspace (Sheets, Slides)
• Executive dashboard development and visual storytelling
• Strong data extraction/manipulation and technical documentation
• Marketing technology integration and process optimisation
• Ability to manage multiple analytical projects and stakeholder requests simultaneously
• Deep understanding of digital commerce KPIs, conversion funnels, and customer acquisition

Attributes Required:

• Advanced problem-solving abilities with strong diagnostic skills for root-cause analysis and hypothesis-driven investigation
• Deep understanding of e-commerce, subscription, and marketplace business models 
• Marketing performance accountability expertise with framework development capabilities
• Exceptional storytelling and presentation skills with the ability to influence stakeholders 
• Cross-functional leadership capabilities with strong stakeholder management and consensus-building skills
• Strong documentation mindset with focus on process improvement, automation, and knowledge management
• Ability to connect analytical insights to business strategy and drive data-driven decision making
• Self-guided learner with strong prioritisation skills, attention to detail under pressure, and a deadline-driven approach
• Can-do attitude with high energy, bias toward action, and passion for brand and customers

The Environment: 

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa. 
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. 
• We are short on ego and high on output. 
• We are doers and not only thinkers, it's all in the execution after all. 
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking. 

If you meet the above you are an Extraordinary Mind so come and join us! 

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.