The Senior CX Strategist leads the strategic vision for how and why our campaigns resonate with audiences, influencing agency-wide execution. They own the development of integrated activation strategies across paid, earned, and owned channels to deliver ambitious objectives and KPIs. With a holistic view of campaign ecosystems, they orchestrate mechanisms and levers to maximize impact, while championing objectives-driven campaigns backed by robust measurement frameworks, predictive analytics, and reporting that drive consistent excellence and innovation. The ideal candidate is an expert in paid, owned, and earned best practices, with a proven track record of leading high-impact campaigns. They bring a deep passion for data-driven insights and relentless curiosity to fuel innovation daily. They excel at managing complex portfolios of projects, fostering collaboration in fast-paced, cross-functional teams, mentoring junior strategists, and serving as a trusted advisor to C-suite stakeholders both client-side and internally.