JOB SUMMARY
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting opportunity for a Senior Coordinator, Midscale Brand Management. This role supports the Sleep Inn, Clarion, and Clarion Pointe brands by contributing to long-term brand vision and strategy. The Senior Coordinator partners across the organization to develop strategies that drive unit growth, same-store sales, franchisee profitability, and guest performance. This position is ideal for an ambitious professional eager to gain hands-on experience in brand positioning, strategy development, and cross-functional collaboration. #LI-Onsite
RESPONSIBILITIES
Project & Program Ownership (40%)
Create and manage project plans with key milestones and measurable results.
Monitor progress, identify gaps, and communicate updates to stakeholders.
Build relationships across multiple levels of the organization to accomplish objectives.
Manage budgets for owner meetings/events and Choice Hotels’ annual Convention.
Strategic Brand Champion (30%)
Oversee brand strategies, content, and standards, ensuring alignment and execution across functions.
Represent Choice and Midscale brands at industry events and media outlets to raise visibility.
Act as a strategic “Brand Champion” to franchisees during events and development discussions.
Collaborate with peers in other segments to ensure efficiency and knowledge sharing.
Development & Implementation of Brand Management (30%)
Contribute to competitive franchisee, consumer, and developer value propositions.
Serve as a cross-functional connector, integrating insights and business needs.
Support creation of data-driven reports for Owners, Franchisees, and Executive Leadership.
Monitor and adjust brands’ total cost of ownership to maintain compelling value propositions.
Assist leadership in developing executive-level business cases and strategic plans.
QUALIFICATIONS
Employment Experience
2–4 years of experience in brand strategy, corporate strategy, or project management; hospitality experience preferred.
Technical Skills
Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.
Ability to work independently and collaboratively in a fast-paced environment.
Additional Skills & Competencies
Strong project management skills with ability to handle multiple priorities.
Strategic thinker with analytical and big-picture decision-making skills.
Creative problem solver with innovative approach.
Executive presence and strong communication skills for diverse audiences.
Organizational savvy and adaptability; experience with franchisees or external partners preferred.
Ability to travel up to 20%.
Education Requirements
Bachelor’s degree in a related field or equivalent combination of education and work experience.
Salary Range
The salary range for this position is $74,168 -$87,147.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver