Senior Brand Manager, Rubik’s

What will you work on?
The Senior Brand Manager, Franchise Management for Rubik’s will serve as the strategic owner and architect of one of the world’s most iconic play brands. This role is responsible for setting and executing the full 360° brand and franchise vision, integrating product strategy, marketing, licensing, digital, and experiential into one unified roadmap.

You will lead long-term franchise planning, partner closely with Product Development, Design, Consumer Insights, Licensing, Commercial, and International teams, and expand Rubik’s into new cultural and commercial spaces. This role blends brand stewardship, product leadership, and franchise growth strategy.

How will you create impact?

Brand & Franchise Leadership

• Define and evolve the global Rubik’s brand blueprint—purpose, positioning, identity, and tone across all touchpoints.
• Lead the multi-year franchise strategy, aligning product, marketing, licensing, and regional teams globally.
• Manage global brand planning, annual marketing calendars, and cross-functional alignment.

Product Strategy & Development Leadership

• Lead the multi-year product strategy with Product Development; identify innovation pathways, white-space, and new platforms.
• Translate insights and cultural trends into clear product briefs and strategic direction.
• Partner with Design/Engineering to ensure new products reflect Rubik’s values of creativity, problem-solving, and iconic design.
• Own the portfolio strategy: line architecture, pricing, positioning, and commercial rationale.
• Drive pre-season product reviews, testing, and brand-led decision-making.

Licensing, Content & Expansion

• Partner with inbound/outbound licensing teams to drive brand extension strategies across lifestyle, digital, publishing, fashion, and consumer products.
• Collaborate with Entertainment & Digital teams on content, storytelling, and transmedia opportunities.
• Pursue strategic collaborations with creators, innovators, and cultural partners to expand brand reach.

Digital, Community & Experiential

• Lead Rubik’s digital brand presence: content, community, and cross-platform partnerships.
• Identify new digital product and app opportunities to deepen connected play.
• Develop experiential activations—installations, pop-ups, events—to build cultural relevance and engagement.

Commercial & Operational Leadership

• Manage franchise business performance: revenue forecasts, brand P&L oversight, KPIs, and optimization.
• Partner with Global Sales and Regional Marketing to ensure consistent execution across markets.
• Build strong agency and partner relationships; act as a primary brand champion internally and externally.

What are your skills and experience?

• Experience in consumer brand marketing, franchise management, or product-led brand ownership (toys, entertainment, gaming, consumer products, or IP-driven categories preferred).
• Strong product-marketing skill set with experience shaping product strategies and development pipelines.
• Track record of growing brands through licensing, digital, entertainment, and experiential extensions.
• Deep understanding of consumer behavior, play patterns, fandom, and cultural drivers.
• Strong strategic storytelling, influencing, and cross-functional leadership skills.
• Commercial acumen with P&L experience and data-driven decision making.

This position requires an onsite presence four days per week.

The anticipated salary range for candidates who will work in New York City is $125,000 to $145,000 per annum. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

#LI-Hybrid #LI-HM1

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.