Senior Brand Manager

Senior Brand Manager - Architecture & Activation - Royal Salute

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Royal Salute is not simply a Scotch whisky, it is a world of nobility, craftsmanship and modern cultural relevance. As the brand continues to grow through bold limited editions and elevated luxury experiences, we are seeking a Senior Brand Manager to help shape its next chapter.

This role sits at the heart of the brand’s evolution. You will be a guardian of its codes and a driver of its future, ensuring that every product, every asset and every activation strengthens Royal Salute’s position as a modern icon of Prestige. You will transform strategy into tangible, beautifully executed realities across markets.

Your unique contribution

You will have four main areas of responsibility:

1. Strengthen & Protect Royal Salute Brand World

• Finalise and embed the Royal Salute Brand World Guidelines. Define and roll out L3F visual guidelines globally
• Lead the development of global point-of-sale materials and ensure successful global market roll-out and adoption
• Partner closely with markets to bring the brand world to life with excellence and consistency

2. Lead new Limited Editions

• Support the development and launch of a new global Limited Edition platform
• Translate the Royal Salute new cultural territory into compelling product concepts
• Lead projects from design development and consumer validation, to in-market execution. Deliver clear, inspiring toolkits to empower market and ensure commercial success

3. Lead Core Packaging Restages

• Lead the restage of the Royal Salute gift box across the Core and Core+ ranges. Oversee artwork finalisation, production development and roll-out
• Drive the development and delivery of an updated global brand toolkit (primary/secondary assets, hygiene content, activation and PR/Digital, L3F) to support the restage launch, working closely with the brand teams and drive markets
• Develop new global packaging guidelines to future-proof the range

4. Ensure Business Continuity & Management of key resources

• Manage the Royal Salute marketing budget with clarity and prioritisation
• Oversee P&L and stage-gate processes for NPDs
• Support Head of Architecture with long-term pipeline planning and portfolio strategy
• Maintain strong alignment with global markets and cross-functional teams

Who you’ll be working with

Internally, you’ll work with Brand Managers, Consumer Insights, Commercial teams, and cross-functional colleagues in NPD and packaging. 

Externally, your contacts will ill include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.

Your blend of talent

This position could be right for you if you are:

• An experienced brand leader within Prestige consumer goods or lifestyle brands
• Comfortable managing complex, cross-functional projects
• Detail-oriented yet strategically minded
• Passionate about storytelling, craftsmanship and luxury experiences
• Energised by building brands with cultural relevance and long-term impact

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2026-03-17

Target Hire Date:

2026-05-01

Target End Date:

2026-06-01