JOB DESCRIPTION:
Primary Objective:
Lead assigned projects, track performance and periodically report to supervisor. Provide commentaries, recommendations and corrective action plans if necessary to achieve business goals.
Support and co-lead brand plan to achieve business objectives.
Flawless execution according to company direction in your area of responsibility.
Major Responsibilities:
• Marketing
- Prepare and develop marketing objectives, strategies, advertising and promotion and ensure flawless execution.
- Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner.
- Develop ETH and Consumer materials that align with brand objective.
- Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.
- Co-lead digital plan and CRM projects to achieve brand objectives.
• Execution
- Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
- Achieve sales, margin and market share annual goals for the assigned products.
- Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
- Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
- Review complaints and suggestions relating to assigned products.
- Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
- Manage A&P and ensure the budget is spent per agreed plan.
- Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.
Key Qualifications:
- Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.
- Strong sales and marketing track record with experience in pharmaceuticals, healthcare, or FMCG, along with strategic thinking and high emotional intelligence.
- Sound understanding or qualifications in marketing related principles.
- Strong communication skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Keyboard use (greater or equal to 50% of the workday)