Work Flexibility: Hybrid
Senior Product Manager Extremities - Iberia
Location: Madrid, Barcelona or Valencia
The Opportunity
At Stryker we look for talented, highly motivated leaders who will be responsible and accountable for driving profitable growth of our business through an engaged sales team whilst developing our culture of integrity, accountability, people, performance. It is imperative that our Sales and Marketing functions are aligned on our Annual Marketing Plan and effort is simultaneously applied to achieving our prioritised growth opportunities.
The Senior Product Manager will be the local leader of the Foot & Ankle portfolio, reporting to the Senior Manager, Product Marketing Extremities Europe. He/She will be responsible for planning, executing and tracking the translation of the central marketing strategy into the local marketing strategy, in close collaboration with the Marketing associates, Brand managers and the Business Unit Manager Extremities Southern Europe.
We are seeking a Senior Product Manager with demonstrated ability to build strong relationships and the talent to influence internal and external stakeholders. This national role covers an extensive portfolio, and the workload will require the candidate to engage members of the Sales team to participate in projects. Therefore, the suitable candidate will be able to engage and coach individuals from the Sales team with ambition to take on more responsibility and manage activities that they undertake. Candidates with prior medical marketing experience, orthopaedic and foot & ankle knowledge, strong business acumen and the ability to show leadership to the sales team are encouraged to apply.
We help to change people's lives through teamwork, dedication and innovative technology. We care about our customers, patients and each other which is why we are consistently recognized as a great place to work. We are looking for an exceptional candidate who will fit in with our team and truly want to make a difference.
Key Activities & Responsibilities
Local Marketing Strategy & Execution:
- Develop and execute a localized marketing strategy aligned with the central strategy to ensure effective market penetration and product positioning.
- Set key performance indicators (KPIs) for local marketing initiatives and measure performance to drive continuous improvements.
AMP Development & Commercialization:
- Create and execute a localized Annual Marketing Plan (AMP) in line with the global AMP, focusing on new product launches, and local commercialization strategies.
- Align the marketing plan with key organizational stakeholders to ensure cohesive execution and mutual support.
Market Insights & Competitive Intelligence:
- Continuously gather and analyse market insights, customer feedback, and competitor activities to adjust the marketing strategy as needed.
- Share insights across the organization to refine products and strategies, ensuring the company remains competitive and responsive to market needs.
Business Performance Monitoring:
- Monitor the business performance, analysing key metrics to identify opportunities, risks, and areas for improvement.
- Provide actionable recommendations to enhance growth, market share, and customer satisfaction.
Industry Engagement & Event Participation:
- Actively participate in local congresses, industry events, and conferences to stay informed on industry trends, new technologies, and competitor actions.
- Engage with customers, Key Opinion Leaders (KOLs), and emerging influencers in the market to foster strong relationships and support business development.
Customer & Sales Support:
- Collaborate closely with the sales force by co-traveling to customer sites to identify business opportunities and gather insights that influence product and strategy decisions.
- Attend customer-facing events and support sales teams in their efforts to drive revenue and deepen relationships.
Medical Education Strategy:
- Develop and implement a local medical education (MedEd) strategy in collaboration with associates and the events team, ensuring timely and full execution of educational initiatives.
- Adjust global marketing materials to cater to local market needs, ensuring compliance with local regulations and organizational standards.
Product Expertise & Sales Training:
- Gain a deep understanding of the products and provide training and support to both sales teams and customers, answering product-related queries and offering technical expertise.
- Support the sales team with tender submissions, customer events, and other initiatives as needed.
Supply Chain & Inventory Management Support:
- Collaborate with sales and supply chain teams to ensure smooth inventory management and product availability for customers.
- Provide support for supply chain-related tasks, including forecasting and addressing potential supply issues.
Collaboration Across Teams:
- Work closely with sales, marketing, and brand teams to ensure alignment in executing marketing and business strategies.
- Support internal communication efforts by contributing relevant content for newsletters and other informational materials to engage with the broader community.
Requirements of the role
Minimum Qualifications
- Bachelor’s degree in Marketing, Engineering or related field required, Masters preferred.
- MBA preferred
Preferred Qualifications
- 5-7 years of work experience required
- 2+ years of marketing experience preferred
- Track record of driving profitable growth, new product introduction, and creating and executing successful marketing strategies at regional and local level.
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Proven track record of ethical behaviour in previous roles
- Demonstrated ability to mentor others
- Demonstrated ability to communicate with Senior leaders
- Strong Cultural awareness
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
What we offer
Impact & visibility – Be the strategic voice for Italy within an international team.
Growth & development – Clear career paths into Sales Management in Italy or International Marketing roles.
Training & learning – Structured onboarding and training, including international programs abroad and local support in Italy.
Team spirit – Join a dynamic and collaborative European team that values diverse perspectives and encourages innovation.
Role details
Territory: Spain & Portugal (Iberia)
Base Location: Madrid, Barcelona or Valencia
Type: Field
Travel percentage: 50% travel in Iberia and occasional international travel
Other Information
- This role will require Iberica national travel and to stay away from home overnight on a regular basis for customer visits, conferences and educational events.
- This person will be based from home however, regular visits to the head office in Madrid and occasional international travel will be expected.
Travel Percentage: 50%