Senior Associate, Product Marketing Strategy

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Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions, with a special focus on seniors and underserved populations. We are seeking a highly skilled Senior Associate, Product Marketing Strategy, to join our world-class marketing organization. This pivotal role will serve as a strategic marketing generalist, supporting marketing initiatives across Humana’s diverse product portfolio—including Prescription Drug Plans (PDP), Medicare Supplement (Med Supp), and specialty products (including individual dental and vision).

Job Description

The Senior Associate, Product Marketing Strategy is responsible for partnering with cross-functional leaders to develop and optimize marketing strategies that drive product growth and member engagement. This role requires close collaboration with cross-functional teams, including Product, Brand, Compliance, Sales, Operations, Lifecycle Marketing, Data & Analytics, and Consumer Insights. The ideal candidate will bring deep experience in healthcare marketing and a proven ability to manage cross-functional projects in a highly regulated environment, leveraging data-driven insights to deliver enhanced value and improve the experiences of our members.

Key Responsibilities:

• Lead and support the development and optimization of product marketing strategies for multiple product lines.
• Translate analytics, member feedback, and market intelligence into actionable strategies for product positioning and go-to-market plans.
• Collaborate closely with cross-functional teams (Product, Brand, Compliance, Customer Lifecycle Marketing, Data & Analytics, Consumer Insights) to ensure strategic alignment and executional excellence.
• Drive campaign planning, creative development, and performance measurement for multi-channel marketing initiatives.
• Monitor marketing performance and identify opportunities for optimization using analytics and testing frameworks.
• Work with Customer Lifecycle Marketing to deliver personalized, relevant member experiences across all stages (acquisition, onboarding, activation, engagement, retention).
• Advance growth and retention objectives with differentiated messaging, enhanced experiences, and targeted engagement strategies.
• Refine marketing materials using competitive intelligence, member insights, and regulatory updates to maintain compliance and market relevance.
• Manage marketing roadmaps, content creation, and stakeholder communications.
• Ensure all deliverables meet federal and state Medicaid regulations and Humana's internal quality standards.

Use your skills to make an impact
 

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of healthcare marketing experience, with preference for Medicaid, Med Supp, PDP, or specialty products.
• Strong knowledge of Medicaid regulations, specialty benefits, and quality programs (Stars, HEDIS, CAHPS).
• Exceptional communication, project management, and relationship-building skills.
• Deep understanding of CMS regulations and compliance standards for marketing communications.
• Strong analytical and strategic thinking abilities, with proven ability to translate data into actionable marketing strategies.
• Experience leading multi-channel marketing initiatives and optimizing campaigns based on performance analytics.
• Demonstrated success in developing go-to-market strategies and executing integrated campaigns.
• Experience collaborating with diverse cross-functional teams.

Preferred Qualifications:

• Background with managed care organizations, pharmacy benefit managers, CMS, or other healthcare ecosystem partners.
• Ability to navigate ambiguity and balance strategic and operational priorities.
• Experience in member engagement, personalization, or lifecycle marketing.

Additional Information

Virtual Pre-Screen

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Alert: Humana values personal identity protection. Please note that we will ask applicants selected for leader review to provide their social security number if we do not already have it on file. When required, Humana will send an email from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Work-At-Home Requirements

At minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Any Humana associate who speaks with a member in a language other than English must take a language proficiency assessment, provided by an outside vendor, to ensure competency. Applicants will be required to take the Interagency Language Rating (ILR) test as provided by the Federal Government.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$94,900 - $130,500 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.