Senior Associate - Paid Media (Hybrid)

About Us:

Simplic is the first Brazilian website to offer a 100% online credit experience to customers, and is leading the way in revolutionizing the credit industry in Brazil. We are a forward-thinking loan company seeking an analytical marketing professional to drive both our inbound content strategy and direct marketing initiatives. Our company combines innovative digital marketing with personalized communication to deliver exceptional financial solutions to our customers.

About the Role

The Paid Media Senior Associate will lead the strategy and execution of our acquisition process, with an immediate priority on Top-of-Funnel lead generation. This role acts as a multitask professional, combining hands-on execution in core platforms (Google and Meta) with strategic growth and global alignment. You will be responsible for driving high-quality traffic and maximizing the efficiency of every dollar spent, ensuring a constant flow of prospects to hit volume targets. Beyond paid media, you will oversee parallel marketing fronts such as SEO, PR, and Brand Reputation to ensure a high conversion rate throughout the funnel.

Job Responsibilities

• Acquisition & Lead Generation: Lead the execution of acquisition strategies with a 100% focus on capturing new loan applications and hitting daily/monthly volume targets.
• Media Planning & Investment: Develop monthly and quarterly media plans, defining objectives and budgets with a laser focus on incremental ROI.
• Performance Optimization: Implement a performance-first approach where every dollar is tied to the "Cost per Funded Loan".
• Campaign Management: Manage day-to-day operations across Google Search, YouTube, and Meta, while testing and scaling new channels like TikTok and Programmatic.
• Testing & Analysis: Conduct relentless testing of ad copy, keyword bidding, and landing page performance to capture intent at the lowest possible cost.
• Reporting & Insights: Establish actionable insights from raw data, focusing on "hard" metrics such as Leads, CPA, Conversion Rate, and ROI.
• 360° Marketing Coordination: Coordinate SEO efforts to capture organic demand and manage PR, social media, and brand reputation.
• Cross-Functional Collaboration: Partner with CRM, UX/UI, and Product teams to optimize business results and negotiate demands with Global HQ.

Requirements

• Experience: Minimum of 3 years of experience in performance marketing.
• Platform Expertise: Mandatory hands-on expertise in Google (Search/YouTube) and Meta Ads.
• Analytical Skills: Pro in building investment decks and spreadsheets, with the ability to derive insights from raw data to drive ROI improvements.
• Language Skills: Strong verbal and written communication skills in both Portuguese and English, capable of translating complex data for stakeholders.
• Mindset: A "Test and Learn" mindset with a track record of making data-driven decisions in an evolving media landscape.
• Versatility: Ability to balance hands-on execution with long-term strategy while "wearing multiple hats" across Paid Media, SEO, and Reputation.
• Organization: Highly proactive and organized, with the ability to meet fixed deadlines and manage complex budgets.