Job Description:
Key Responsibilities
• Develop and support marketing plans for the OEM segment
• Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto‑E, Auto‑Electronics, Electric Machinery, Power Electronics, etc
• Work closely with the sales team to support opportunity growth and key account plans
• Create and update value propositions, product messaging, and basic marketing materials
• Support new product introduction activities, including market assessments and launch plans
• Track marketing performance and provide improvement suggestions
• Collaborate with regional marketing, product teams, and application engineering
• Support OEM-related communication materials and industry activities
Qualifications
• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field
• 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred
• Good analytical skills and ability to understand customer needs
• Strong communication and teamwork skills
• Comfortable working with data and CRM tools (such as SFDC)
• Good English communication skills
• Business development skills are a strong plus
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