Segment Marketing Manager – Academic & Nonprofit
About our team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.
About the role
LexisNexis is seeking a results-oriented, commercially minded Segment Marketing Manager to focus on the Academic and Nonprofit industries. This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in financial services.
This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.
Requirements:
Industry Strategy & Market Intelligence
Develop deep expertise in academic and nonprofit industries such as buyer behavior, competitive trends, and market dynamics.
Develop deep understanding of the customer personas, pain points, and jobs to be done.
Serve as the internal voice of the customer and market for academic and nonprofit across marketing, product, and sales teams.
Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
Segment Messaging & Positioning
Develop audience-specific value propositions, messaging, and positioning for academic and nonprofit buyers based on customer knowledge gained.
Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in financial services and investment banking.
Content Development & Campaigns
Lead development of segment-specific content for use in omni-channel campaigns globally.
Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
Sales Enablement & Field Alignment
Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
Cross-functional Collaboration
Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of financial services initiatives.
Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.
Qualifications:
1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the academic or nonprofit sector.
1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the financial services or professional services sector.
Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage.
Demonstrated ability to translate industry trends into actionable marketing strategy.
Strong writing, communication, storytelling, and presentation skills.
Experience working with cross-functional teams including product, sales, and marketing.
Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities.
Deep curiosity about industry challenges and customer workflows.
Strong analytical thinking and market research capabilities.
Collaborative mindset with the ability to drive consensus across teams.
Experience with ABM, CRM platforms, and marketing automation tools.
Experience working in a global organization a plus.
Experience in academic or nonprofit marketing a strong advantage.
Work in a way that works for you
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
U.S. National Base Pay Range: $78,800 - $131,300. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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