The Sr. Director, Omnichannel Engagement Leads and develops a high-performing team to drive digital and omnichannel transformation across IBTs/Affiliates/Functions.
Acting as a senior thought partner to Marketing, Medical and Commercial Leaders on a regional level (US/INT) to align strategy and orchestrate adoption of Omnichannel Customer Engagement.
Advocate on behalf of regions/affiliates with Platform Management, Digital & Web Enablement, and Content & Omnichannel Excellence teams to ensure appropriate prioritization, unmet needs communication, and digital capability support
Main Responsibilities and Accountabilities:
Leadership & Vision
Co-create a cohesive omnichannel engagement strategy together with the Omnichannel & Digital Strategy LT as well as with regions across the full product-portfolio
Set long-term roadmap for adoption of tools/systems/frameworks around omnichannel and commercial excellence
Translate senior leadership priorities (Marketing, Medical, Commercial) into actionable omnichannel plans
Stakeholder Partnership
Act as a senior thought partner to Marketing, Medical and Commercial Leaders on a regional level (US/INT) to align on strategy and orchestrate adoption of Omnichannel Customer Engagement.
Partner with and advocate for local and regional needs with global enablement functions (e.g. I&A, I&T, etc.) to ensure the right technological, analytical or other strategically relevant capabilities and projects are successfully executed
Team Leadership & Development
Build, lead, mentor and grow cross-functional team of senior specialists that can deliver across the omnichannel spectrum
Foster learning and professional development and promote a culture of continuous improvement, innovation and responsiveness
Implementation & Operational Execution
Oversee successful rollout/adoption of new systems, tools and processes/frameworks relevant to omnichannel engagement
Ensure integration of right content, right channel, right timing thinking
Design, map, optimize customer journey for different segments in alignment with Marketing, Medical, etc. ensuring that touchpoints across channels are coherent and act with KPIs focusing on ROIs
Use state of the art transformation & change management
Budget & Resource Management
Manage budget within responsibility and ensure to allocate resources (people, partners, tech, etc.) optimally and manage vendor relationships
Position Qualifications and Experience Requirements:
Education
Bachelor’s or master’s degree in a scientific or business field
Experience
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CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL.