Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
For over 25 years, we have dedicated every day to the happiness of retirees.
Human Focus – Creativity - Excellence
We’re seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today!
Summary
Under the responsibility and in close collaboration with the VP of Operations, the Sales Specialist develops and oversees training programs for Lifestyle Consultants (LC’s) to ensure compliance of the CRM application for the LC’s. The Sales Specialist will be required to travel throughout the difference sites.
Job Description
Training and Integration Responsibilities:
• As part of their duties, the Sales Specialist is responsible for integrating and training LC’s as part of the onboarding program.
• Identifies training needs and develops strategies accordingly to maximize sales efforts across the region.
• Assesses the skills, strengths, and weaknesses of LCs and assists them in improving the sales process. During visits, they validate with the ED/RDO that LCs are business-ready in terms of office organization, critical path, customer approach, office equipment, sales supplies, KPIS such as sales metrics etc.
• Organizes and facilitates training sessions to share best practices in areas such as tours, home visits, strategy meetings, closing techniques etc
• Evaluates and adjusts training sessions if necessary to quickly respond to market, territory, or residence type changes.
• Meets with the general management team to collaborate sales strategy, ensuring appropriate measures are taken to maximize sales performance.
• Assists general management in the hiring process of LC’s upon request.
• Works closely with other departments, such as marketing and operations, to ensure that LC training and objectives align with those of the residence and the organization as a whole.
Sales Tools Responsibilities:
• As part of their duties, the Sales Specialist is responsible for ensuring that sales tools are properly managed, and that the CRM platform is up to date and fully operational.
• Develops training materials such as manuals, videos, Teams sessions, etc.
Sales Specialist - 2025-11-01
• Ensures that sales and promotional materials (folders, inserts, promotional items) comply with organizational requirements and are always up to date.
• Works closely with the RDO and other operations teams to ensure that tools are efficient and
aligned with the residence’s and the organization's objectives.
• Supports the Executive Director and Residence team to ensure that the Sales index of the Cogir Signature Guide is being followed and inspired to at the sites.
• Facilitates Reception training in collaboration with the sites leadership when required
• May be required to perform other related tasks.
Monitoring:
• -making sure the teams keep their completive analysis/ SWOT up to date-Reviewing bi-monthly with teams.
• -tracking metrics flagging when issues (speed to lead/ past dues/timely move-ins and move-outs)
• -listening in on calls through talk further (auditing our properties and ensuring coaching and corrective actions are taken when necessary)
• -ensuring sales and marketing tools are being utilised (example-videos developed by Amanda, social media, quotation platform).
Required Skills:
• Inspiring leadership;
• Excellent judgement;
• Team-oriented and collaborative approach;
• Strong customer service focus;
• Good priority and stress management;
• Analytical and data interpretation skills;
• Attention to detail and rigor.
Required Qualifications:
• College diploma in sales/real estate;
• Minimum 3 to 5 years of experience in Senior Living;
• Experience in customer management;
• Proficiency in IT tools, specifically Excel;
• Good knowledge of general provincial regulatory requirements
• Knowledge of French is an asset.
Cogir is committed to ensuring that all employment practices are inclusive. As an organization we are committed to providing and arranging accommodation for candidates upon request.