Sales Marketing Associate

As the Sales Marketing Associate, you'll lead the execution of brand-compliant marketing strategies and events that promote client retention, engagement, and lead generation. This role manages social media accounts, coordinates open house events, and oversees the accuracy of Executive Loan Officer databases. The team member collaborates with internal stakeholders to ensure timely, compliant, and on-brand marketing communications, advertising efforts, and campaign activities.

About the role

• Create and manage social media platforms and ensure all content and communications align with the company’s branding, tone, and compliance requirements.
• Organize and manage open house materials, ensuring every event follows the company’s brand standards and guidelines.
• Manage Executive Loan Officer (ELO) client databases to ensure all information is accurate leading to consistent client engagement and lead management.
• Collaborate closely with internal marketing teams to ensure compliance with all organizational branding, legal, and regulatory guidelines.
• Construct and implement onboarding marketing to past clients as part of proactive client relationship management.
• Post all open house events and funding updates on designated social media pages, maintaining a professional and on-brand presence.
• Assist in coordinating event planning from inception to completion.
• Monitor and manage the productivity of marketing initiatives, ensuring campaigns are delivered within agreed-upon timeframes and budgets.
• Manage advertising contracts and vendor relationships to ensure compliance with internal procurement, brand, and quality standards.
• Provide training and guidance to internal staff on the use of automatic marketing systems, ensuring all automated communications are consistent, effective, and compliant.
• Regularly report on return on investment and key performance indicators for all marketing activities.
• Continually monitor industry best practices, updating strategies to keep Rocket’s marketing efforts innovative and competitive.
• Perform other duties as assigned, with a consistent focus on upholding Rocket Companies’ brand reputation and standards.

About you

Minimum Qualifications

• Bachelor’s degree in Marketing or a related field

• 1-2 years of experience in a marketing or brand support role

• Proficiency in Microsoft Office suite (Word, Excel, Outlook, PowerPoint)

• Excellent written and verbal communication skills

• Experience with CRM tools and social media platforms

• Strong organizational and time management skills

• Strong presentation skills with a focus on delivering brand-aligned messaging

• Proven ability to prioritize, multitask, and meet deadlines in a fast-paced environment

• Ability to work both collaboratively and independently

Preferred Qualifications

• Mortgage or financial services industry experience

• Experience with automated marketing platforms

• Experience leading social media strategy and content planning

• Familiarity with analyzing marketing return on investment (ROI) and key performance indicators (KPI)

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $22.80-$43.89. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.