Sales Assistant

At BMW of Santa Monica our mission is to deliver a world class guest experience through the pursuit of excellence. It is this journey, fueled by innovation and integrity, that has led us to be a part of the nation’s #1 family-owned automotive group. We are looking for a Sales Assistant to join our team

The Sales Assistant serves as a dedicated product and technology specialist, or BMW Genius, responsible for delivering a premium and guest-focused experience throughout the vehicle discovery, delivery, and early ownership process. This role supports dealership business objectives by ensuring guests fully understand BMW vehicle features, technology, and ownership benefits, while partnering with Sales Consultants to enhance efficiency, guest satisfaction, and brand loyalty.

Responsibilities

• Not afraid to make phone calls
• Perform remote deliveries when needed.
• Provides comprehensive product information throughout the sales process, including vehicle configuration, product presentation, test drive, delivery/handover and customer service after purchase
• Supports the client advisor in product related tasks and activities
• Greet customers in the sales department
• Utilizes app and web-based systems to help facilitate the sales process, optimize customer satisfaction, and ensure consistent delivery execution
• Fully explains the application and benefits of vehicle features in both the sales and service environments
• Maintains constant communication with the designated sales personnel at the dealership on scheduled appointments, vehicle deliveries and any scheduling changes
• Acquires and maintains total product knowledge on all vehicles and understands competitors’ vehicle features, benefits, and potential shortcomings
• Achieves management assigned client satisfaction objectives and follows up with new owners to ensure satisfaction with their delivery process
• Maintains high ethical standards and a professional appearance at all times

Qualifications

• Strong passion for BMW vehicles and automotive technology.
• Excellent communication and interpersonal skills.
• Ability to explain complex technical features in an accessible way.
• Customer-focused mindset with a commitment to exceptional service.
• Willingness to continuously learn and stay current on product updates.
• Prior experience in automotive sales or customer service is a plus.
• Valid driver’s license

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k)
• 401(k) matching
• Flexible spending account
• Professional development assistance
• Life insurance
• Employee assistance plan
• Disability insurance

Pay: $48,000 - $55,000 / year is the expected total annual earnings after factoring in all forms of compensation including hourly pay, commissions, overtime, benefits (vacation and sick), etc.  The hourly rate for this position ranges from $20.00 to $20.00 per hour.  Commissions range from $6,000 to $12,000 per year based on performance.