We’re looking for a new colleague to join us in this newly created position as Revenue Operations & CRM Lead — owning and shaping AutoProff’s company-wide CRM backbone in HubSpot. In this role, you’ll be the product owner for our CRM, turning business needs into scalable workflows, data structures, and processes that enable efficiency, alignment, and revenue impact across the organisation.
The role is based out of our office in Copenhagen, with flexibility to work from home 1–2 days per week,
If you enjoy mixing strategic prioritisation with hands-on delivery — and want your work to have real, visible impact on how a high-growth company operates — this role is a fantastic match.
About the role
As our new Revenue Operations & CRM Lead, you will own the roadmap, backlog and overall direction of HubSpot at AutoProff. Your scope stretches across Sales, Operations and Marketing, ensuring our CRM enables smarter processes, cleaner data, stronger automation and clearer reporting at scale.
You’ll act as the bridge between business needs and technical solutions — gathering requirements, translating them into user stories, prioritising requests, and ensuring timely, high-quality delivery through internal stakeholders and external partners.
You’ll work cross-functionally across the business — aligning needs, connecting insights, and ensuring the CRM evolves in a way that supports both efficiency and commercial results.
Let's dive into your key responsibilities, you will
- Own the company-wide CRM roadmap and backlog for HubSpot.
- Collect, assess, and prioritise requests across teams, balancing impact, effort, and business needs.
- Translate requirements into clear user stories, specifications, and implementation plans.
- Coordinate delivery with internal stakeholders and external HubSpot specialists/developers.
- Design and optimise lead, account, opportunity, and pipeline processes.
- Ensure our data model, properties, workflows, and integrations are robust and scalable.
- Partner with Data/BI to align on definitions, reporting, dashboards, and analytics.
- Run regular backlog/roadmap sessions and ensure stakeholders have clarity on status and timelines.
- Lead rollouts and change management: communications, training, documentation, and go-live plans.
- Monitor system performance, user adoption, and data quality - identifying gaps and improvement opportunities.
- Test and implement new HubSpot features that can unlock efficiency or revenue impact. '
- Work closely with internal engineering and external development partners to scope, estimate, and sequence HubSpot changes, ensuring technical feasibility and alignment
- Drive end-to-end delivery with engineering teams, clarifying requirements, unblocking implementation, overseeing QA/testing, and ensuring releases land on time and to specification.
The need-to-have skills
- 5+ years of experience in Revenue Operations, Sales Operations, or Marketing Operations (B2B, SaaS, or marketplace environments preferred).
- Hands-on expertise in HubSpot CRM (Marketing Hub; Sales Hub is a strong plus).
- Experience acting as product owner for a CRM or internal tooling.
- Strong understanding of revenue funnels, lifecycle stages, sales processes, territories, and pipeline management.
- Comfortable translating business needs into workflows, properties, automation, and documentation.
- Confident managing a cross-functional backlog and prioritising between competing requests.
- Excellent stakeholder management - able to say “no” with context and guide teams toward the right trade-offs.
- Data-literate, confident with dashboards, reporting, and basic analytics.
- Structured, organised, and able to manage multiple priorities with shifting demands.
- Fluent in English, plus if you are also fluent in Danish and/or German.
The nice-to-have skills
- Experience in marketplaces or other two-sided platforms.
- Experience with integrations (e.g., HubSpot, data warehouse, billing, product tools).
- Familiarity with change management frameworks and training programmes.
- Ideally comes from a larger organisation with complex processes, sophisticated CRM setups, and enterprise-grade integrations.
You will thrive in this role if you
- Enjoy owning a system and strategy end-to-end.
- Are great at balancing competing priorities and managing stakeholders with clarity and context.
- Bring structure and calm into complex, fast-changing environments.
- Are excited by solving operational challenges through systems and processes.
- Collaborate naturally across functions and communicate clearly.
- Have a product mindset: user-focused, iterative, and impact-driven.
- Thrive in an environment where priorities can shift — and you help bring direction when they do.
If you think we could be a match, we can’t wait to hear from you. Hurry up and apply!
About AutoProff
AutoProff was founded in 2013 by the experienced car dealer Jesper Ratza in Denmark. The aim was to digitalise B2B used car trading, helping car dealers increase sales and improve profits.
in August 2022, AutoScout24, the leading specialised pan-European online car marketplace, acquired a majority stake in AutoProff. The partnership has supported the rapid expansion of AutoProff's solutions across Europe and enables the creation of Europe's first fully integrated C2B-B2B-B2C dealing solution for used cars.
At AutoProff, we specialise in providing online B2B used-car dealing solutions designed to improve the buying and selling experience for professional car dealers and their customers.