Additional Considerations (if any):
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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
Job Description:
Job Title: Retail Marketing Coordinator
Department: Marketing
Pay Type: Salaried
General Function
The Retail Marketing Coordinator supports the development and execution of local and regional marketing initiatives that drive store traffic, elevate the customer experience, strengthen community presence, and support enterprise brand priorities. This role is the connective tissue between the corporate marketing team and stores – ensuring consistent execution, localized customization, and clear communication.
Reporting Relations
Accountable and Reports to: Assistant Vice President, Operations
Positions that Report to This Role: None
Primary Duties and Responsibilities
Regional Marketing Execution
- Support execution of regional marketing plans, campaigns, and store-level activations ensuring alignment with brand guidelines.
- Coordinate in-store signage, merchandising materials, digital assets, and promotional updates.
- Assist in launching new programs, category campaigns, grand openings, remodels, and seasonal marketing moments.
Local Store Support
- Serve as the first point of contact for store directors and department managers for marketing needs and questions.
- Manage requests for local marketing assets and placements.
- Ensure brand standards are applied consistently across all stores.
Community Engagement
- Support local community events, vendor activations, and regional partnerships.
- Assist stores with event setup, on-site execution, and post-event recaps.
- Build strong relationships with local organizations, chambers, schools, and municipal partners.
Digital and Social Support
- Capture and share local content, photos, and stories to social channels.
- Monitor regional social media pages for accuracy and alignment with brand guidelines.
- Support local digital promotions.
Cross-Functional Alignment
- Work closely with the corporate marketing, creative, media, and operations teams to align on priorities.
- Ensure stores are informed of upcoming campaigns.
- Partner with marketing planning for category-specific campaigns.
Reporting and Tracking
- Gather regional insights, competitive scans, and feedback to inform marketing planning.
- Track store-level participation and results for events and initiatives.
- Prepare recap reports with photos, results, and recommendations.
Knowledge, Skills, Abilities, and Worker Characteristics
- Highly organized and detail-oriented
- Strong communicator and relationship builder
- Creative problem solver
- Comfortable with fast-paced environments and shifting priorities
- Customer and community minded
Experience and Education
- Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or related area.
- 3 -5 years of experience in marketing and/or advertising.
Supervisory Responsibilities (Direct Reports):
None
Physical Requirements
- This position may require some traveling and overnight stays.
- Visual requirements include ability to see detail at near range with or without correction
- Must be physically able to exert up to 20 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work
- Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, grasping, feeling, talking, hearing, and repetitive motions.
Working Conditions
The duties of this position are performed in a general office setting. There is frequent pressure to meet deadlines and handle multiple tasks a day.
Equipment Used to Perform Job
Laptop, telephone, copier, fax, printer, PC/Mac with Microsoft Office programs and other software relevant to the position
Contacts
Has frequent contact with company officers and office personnel in other departments related to the position. Has frequent contact with vendors and stores.
Confidentiality
Has access to confidential information
Are you ready to smile, apply today.
Employment is contingent upon the successful completion of a pre employment drug screen.