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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
REMOTE OpportunityAs the CRM Campaign Manager for Banter, you will be responsible for overseeing the planning, strategy, deployment, testing, and iteration for Banter's foundational Emails and SMS while working closely with the other CRM Managers to complete a holistic communications calendar. You will reporting into the Sr. Director, CRM for Signet’s Style Brand Family.
In alignment with Signet agencies, you will oversee the campaign execution process from start to finish, ensuring all channels are ready and available, owning campaign build, QA, and deployment. This involves configuring campaigns on the appropriate channels, e.g. Sailthru for email, and ensuring the proper execution of specific audience requirements, launch date/time, and other details listed in applicable briefs.
Responsibilities
Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel
Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails
Own CRM governance as it relates to pop-ups and email and SMS best practices
Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy
Monitor competitive CRM communications and share insights across Signet brands
Qualifications
A bachelor's or master's degree in marketing, business, or a related field
Minimum of 3 years of relevant experience in email planning and execution
Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
Familiarity with email builds, deliverability best practices, and troubleshooting techniques
Experience with audience segmentation and personalization
Proven experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
Experience working with marketing automation workflows to deliver timely, personalized messages
Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
Experience working cross-functionally and with agencies to execute marketing campaigns
Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams, including marketing, creative, ecomm, and technical teams
A detail-oriented approach to work with a focus on accuracy and quality
Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends and insights, and provide actionable recommendations to improve future campaigns
Proven ability to troubleshoot and resolve issues related to marketing campaign configuration, QA, and deployment
Experience with A/B testing and other testing methodologies to optimize campaign performance
Knowledge of HTML/CSS is a plus
Benefits
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
The salary range for this opportunity is $100,000 - $105,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.