GE Healthcare

Regional Sales Director, PCS, ASEAN

SGP04-01-Singapore-Metropolis Full time

Job Description Summary

We are seeking a dynamic and results-driven Regional Sales Director to lead our growth efforts across the fast-growing Patient Care Solutions (PCS) business in Southeast Asia (ASEAN) markets. You will be a key driver of our regional expansion, responsible for building a robust sales pipeline, closing strategic deals, managing distributor partnerships, and positioning our Patient Care Solutions portfolio.

This is a high-impact role for someone who thrives on building on high performing team, navigating complex hospital procurement cycles, and forging lasting relationships with healthcare executives and distribution partners.

Job Description

Key Responsibilities:

  • Strategic Sales Leadership:
    Develop and execute a comprehensive sales strategy for the SEA region to exceed revenue targets and drive market penetration for PCS portfolio

  • Full-Cycle Sales Management:
    Own the entire sales process—from prospecting and lead generation to negotiation, contract closure, and onboarding.

  • Pipeline Generation:
    Proactively identify, qualify, and cultivate a sustainable pipeline of new business opportunities within key healthcare verticals such as hospitals, integrated health systems, and government programs.

  • Distributor Management:
    Build, manage, and strengthen relationships with regional distributors to ensure alignment with company objectives, optimize channel performance, and drive joint business plans.

  • Client Relationship Management:
    Build and maintain strong, long-term relationships with C-level executives, clinical leaders, and procurement decision-makers at enterprise healthcare accounts.

  • Market Expertise:
    Become a trusted advisor to customers and an internal expert on patient monitoring trends, competitive landscape, and regulatory environment in SEA.

  • Cross-Functional Collaboration:
    Work closely with internal teams including Marketing, Modality, Clinical Application Specialists, Services, to ensure a seamless customer experience and align solutions with market needs.

  • Forecasting & Reporting:
    Maintain accurate forecasting and provide regular reporting on sales activity, pipeline status, distributor performance, and territory results to senior management

  • Team Coaching & Leadership:

    • Foster a high-performance culture through coaching, engagement, and collaboration across functions.
    • Drive employee engagement initiatives to ensure retention, recognize success, and share best practices; provide exposure to senior leadership.
    • Manage team performance through regular feedback and performance tools; communicate company and regional strategies effectively.
    • Act as a role model for collaboration and trust across functions within the Zone/Product matrix organization.

Qualifications & Experience:

  • Proven Track Record:
    10+ years of B2B healthcare or medical device sales experience, with a consistent track record and high say/do ratio.

  • Regional Expertise:
    Deep understanding of and established network within the Southeast Asian healthcare market (Singapore, Indonesia, Malaysia, Thailand, Vietnam, Philippines).

  • Industry Background:
    Prior experience in patient monitoring, or clinical workflow technologies highly desirable.

  • Distributor Management Experience:
    Demonstrated success in managing and growing distributor relationships to achieve regional sales objectives.

  • Communication:
    Exceptional communication, presentation, and negotiation skills, with the ability to engage and influence C-level executives.

  • Strategic Thinker:
    Ability to develop a territory plan, identify key verticals, and execute a go-to-market strategy.

Additional Information

Relocation Assistance Provided: No