Regional Product Manager - North America

Job Description:

Job Title: Regional Product Manager - North America

Location: United States

Reports to: Director, Regional Product Management

Travel: Up to 50%

The key responsibility of the Regional Product Manager, North America, is to lead product and parts go to market strategies for the North America region to maximize revenue, market share and profit. In close collaboration with the Global Product Directors, this position will develop and execute go to market strategies to support Genie strategic priorities including quality and TCO leadership, key account wallet share and lifecycle customer experience. This position will also be the regional owner of voice of customer actions, driving customer requirements into product and offering specifications, and supporting all regional marketing, event planning and execution. 

What you'll do

• Lead go-to-market initiatives for machines and parts programs to support regional sales growth strategies in North America.
• Lead product launch strategies and execution for new machines and parts programs in North America.
• Lead voice-of-customer (VOC) market research activities to collect information on products, markets, technology trends, quality and TCO trends, and other actionable information that can be leveraged for new product development, TCO and quality initiatives, and sales growth programs.
• Lead total cost of ownership (TCO) initiatives in North America by collecting VOC from customers, proposing improvement projects, and managing deployment and communication to customers. 
• Lead regional product training initiatives in coordination with product experts, including global product directors and application engineers. 
• Provide excellent (internal) customer support on product specific issues and new opportunities. 
• Manage programs for new products through the entire product life cycles. 
• Identify and evaluate new products and offerings and commercial strategy according to the established NPD process.
• Assist with developing marketing campaigns and sales programs that improve brand image and drive volume. 
• Maintain current knowledge of competitive products, projects, and strategies. 
• Ability to prioritize projects, considering customer impact versus available resources. 
• Perform other duties as assigned that support the overall objective of the position. 

What you'll bring

Required Qualifications

• Bachelor’s in engineering or business, or 5+ years’ relevant experience. 
• Advanced knowledge of the principles and practices involved in new business development, product marketing, and sales within manufacturing and engineering environment. 
• Ability to analyze and guide sound business decisions based on research data and other input. 
• Excellent interpersonal and communication skills to build relationships, prepare and deliver formal presentations. 
• Strong time management, project management, and problem-solving skills 

• Proficient in Word, Excel, Outlook, etc. 

Preferred Qualifications

• Master’s in engineering or business, and 7+ years’ relevant experience. 
• Significant experience in a similar role, having worked with sales.
• Experience with TBS, training, planning, and financial analysis is a plus. 
• Comfortable demonstrating the complete line of Genie products working at full-extension heights. 

Salary: The salary range for this position is $145,000 - $162,000 USD. The salary range may be higher or lower depending on the applicant’s location. In addition to the base salary, this position is eligible for a performance bonus. All eligible Team Members will be offered health insurance (medical, dental, vision, Rx), life insurance, accidental death & dismemberment (AD&D), short-term and long-term disability, extended leave options, paid time off, company holidays, 401k matching, employee stock purchase plan, legal assistance, wellness programs, tuition reimbursement and discount programs.

Why join us

• We are a global company, and our culture is defined by our Values — Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Check out this video! The Terex purpose

• Safety is an absolute way of life. We expect all team members to prioritize safety and commit to Zero Harm.

• Our top priority is creating an inclusive environment where every team member feels safe, supported, and valued.

• We make a positive impact by providing innovative solutions, engaging our people, and operating in a sustainable way.

• We are committed to helping team members reach their full potential.

• Through innovation and collaboration, our vision remains forward-looking, and we aim to be a catalyst for change, inspiring others to build a better world for generations.

• We offer competitive salaries, Team Member bonus, healthcare, paid holidays, 401K, life insurance, LinkedIn Learning.

• For more information on why Terex is a great place to work click on the link! Careers | Terex Corporate

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If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

About Terex:

Terex Corporation is a global leader in specialized equipment solutions, serving essential sectors such as emergency services, waste and recycling, utilities, and construction. Our diversified portfolio positions us in resilient, high-demand markets with strong long-term growth potential.

We design and manufacture advanced specialty vehicles—including fire, ambulance, and recreational vehicles—alongside waste collection vehicles, materials processing machinery, mobile elevating work platforms, and equipment for the electric utility industry. Through our global dealer, parts and service network and true value-creating digital solutions, we deliver best-in-class lifecycle support, helping customers maximize return on investment.

With a strong manufacturing footprint in the United States and operations across Europe, India, and Asia Pacific, Terex combines global reach with local expertise to capture opportunities worldwide. Our strategy is clear: exceed customer expectations, invest in innovation, leverage our diversified portfolio, and deliver consistent, profitable growth for our shareholders.

For more information, please visit www.terex.com.

Additional Information:

We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.  We are committed to recruiting, engaging, developing, and retaining team members at all levels of our global workforce.  Our culture is defined by our Terex Way Values – Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship.  Our values are the driving force behind our commitment to maintain an inclusive, supportive, non-discriminatory, and safe workplace for all team members.  To that end, we are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions. As an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. If you are a qualified individual with a disability, including disabled veterans, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability.  You can request reasonable accommodations by contacting the recruiting department (person or department) at Globaltalentacquisitions@terex.com. 

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.