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Reports to: Regional Marketing Director, HST Segment
Location: Remote (with regular travel to Western Europe)
Your role:
We are seeking an experienced Regional Marketing Manager to lead the marketing efforts for the HST (Healthcare Solutions and Technologies) segment in Western Europe, with a focus on the Surfaces, Safe Patient Handling, and Stretchers product lines. The successful candidate will be responsible for developing and executing marketing strategies to drive profitable business growth, increase brand awareness, and enhance customer engagement in the region.
Products include: Stretchers, Safe Patient Handling and Surfaces
Your Key Responsibilities:
Strategic Planning and Execution
Develop and execute regional marketing strategies to achieve business objectives, aligned with global marketing initiatives
Manage the portfolio profitability and drive portfolio rationalization where required
Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market
Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
Product Marketing
Develop and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
Create and manage product content, including product descriptions, datasheets, and case studies
Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way
Promotional support
Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
Work with install base data and the service organization to identify opportunities for repair and upgrade for customers wishing to maintain their current fleets
Measure and analyze campaign performance, using data and insights to optimize future campaigns
Budgeting and Reporting
Manage regional marketing budget and ensure effective allocation of resources
Develop and track key performance indicators (KPIs) to measure marketing performance and ROI
Provide regular marketing reports and insights to stakeholders, including sales, product management, and global marketing teams
Stakeholder Management
Collaborate with internal stakeholders, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts
Represent the company at industry events and conferences, as required
Your Profile:
Bachelor's degree in Marketing, Business, or related field
Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness
Strong understanding of the Western European HST market and industry trends
Excellent communication, project management, and analytical skills
Ability to work independently and collaboratively as part of a global team
Fluency in English, with proficiency in additional European languages a plus
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
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