Regional Activation Manager, Pacific & Mtn

Job Description :

Job Title

Regional Activation Manager, Pacific & Mtn

Location: California

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!

About the role:

This role is responsible for driving industry leading activation in-market across several regions.  Role exists to ensure local market nuance is considered in order to drive “at scale” national programs and platforms and focus on supporting and driving brilliant retail and market activation.
 
Role will drive commercial activation in market and will partner with local Diageo sales teams and distributors to ensure your markets have the right tools to activate in the right accounts to win at retail to help achieve our Annual Operating Plan for Diageo Beer and Premix Company.

Key Outputs / Deliverables:

Communication- this role will lead all marketing communication to the field sales team

• Distill, comprehend and communicate marketing activity weekly

• Provide insights to Activation + Brand marketing teams

• Effectively advocate for your markets needs, issues/opps with central teams

• Inspire and inform the Diageo/Distributor sales teams in the market on brand strategies, investment and resources

• Develop monthly cadence with Sales Directors and Chain Teams

 

Commercial Planning- Own full planning process for assigned regions and marketing funds

• Influence and Provide input into annual planning process and develop localized execution programs that align to “strategic big bets”.

• Allocate Funding in relations to promotional spends, POS-Merch, PR – Experiential Events, etc.

• Track and measure budgets and stay within Diageo compliance

• Drive national and localized marketing programs with distributors & key customers

 

Agency Management:  responsible for managing 3rd party resources for assigned regions

• Collaborate with regions to ensure Agency Field Teams, Promotional Teams, Brand Ambassadors are resourced properly

• Driving clear KPI’s for region and performance opportunities; ensure commercial activation activities with agencies are delivering targets

• Budget Management responsibilities that must be focused against the right activation in the right account to drive scalable execution

  

Sponsorships & Event Management–responsible for managing and executing against national and local sponsorships in assigned regions

• Identify key sponsorships within region to activate

• Customize national sponsorships

• Work with trade + activation marketing team to provide assets that extend sponsorships locally

• Evaluate region requests for festivals and events and provide direction

Role Responsibilities:

Accountable & Responsible for the success of transforming how we plan and activate at retail in your market. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brads in the right accounts.

·        Influential across many different stakeholders – Sales Teams, Performance management team, Brand, agency partners, and local distributor teams

·        Project Management Skills will be important as role requires individual to wear many hats and manage volume of brands/activations across market

·        Decision Marking:  Comfortable making quick decisions ones that are not always popular and with pace

·        Measurement & Evaluation will be important to help inform what’s working and what’s not and corrective actions will be made at pace – armed with good M&E

 

 Top 4 Accountabilities

·       Deliver regions AOP targets

·       Drive at scale best in class execution of programs and platforms to achieve market share

·       Refine the way we think/behave/operate and work to drive local activation

·       Plan and effectively execute and manage market activations and A&P Budgets

Experience / skills required:

·       Strong Commercial and/or Marketing Experience needed (+5-7years)

·       Insight and understanding of Off, On-Premise & Non-Premise Event execution

·       Must have strong influencing, negotiation skills and conflict management skills

·       Financially astute and must able to manage budget across multiple spend types and vendors

·       Is an excellent multi-tasker with strong organization management skills

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Off Site California

Additional Locations :

Job Posting Start Date :

2026-01-13

Salary Range:

Minimum Salary:

$105225

Maximum Salary:

$175375

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.