At SmartBear, we believe building great software starts with quality – and we’re helping our customers make that happen every day. Our solutions, featuring SmartBear AI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.
Public Relations Manager
• Lead and execute strategic global PR campaigns that elevate SmartBear’s brand, products, and executive thought leadership in developer, engineering, and business media.
• Own media relations strategy and agency management to drive measurable coverage, share of voice, and market positioning.
• Translate complex technical concepts into compelling narratives that position SmartBear as a leader in modern software quality and AI-powered development solutions.
About the role
As a Public Relations Manager you will:
• Develop and execute comprehensive PR strategies supporting product launches, company milestones, executive visibility, and corporate announcements.
• Manage and optimize performance of external PR agencies, ensuring alignment to strategic goals, KPIs, and brand positioning.
• Build and maintain strong relationships with top-tier technology and influencers, developer, and business media; handle press inquiries and coordinate interviews with SmartBear spokespeople.
• Craft high-impact content including press releases, media pitches, thought leadership articles, award submissions, and customer success narratives.
• Act as strategic communications counsel to senior leadership, preparing executives for media engagements, speaking opportunities, and industry events.
• Monitor, analyze, and report on media coverage, campaign effectiveness, and industry trends to continuously refine messaging and positioning.
We are looking for you if you have
• 8–11 years of experience in public relations or corporate communications within the technology sector, ideally in multi-product SaaS organizations.
• Proven success managing PR agencies and delivering measurable media results in competitive markets.
• Exceptional written and verbal communication skills with strong storytelling capabilities.
• Demonstrated ability to translate complex technical concepts into accessible, compelling narratives for diverse audiences.
• Established relationships with developer, engineering, and business media contacts.
• Strong project management skills with the ability to thrive in a fast-paced, high-growth environment.
Why you should join the SmartBear crew
• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
#LI-AS1
#LI_hybrid
At SmartBear, we believe transparency in pay is part of how we build trust—with our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact.
We encourage candidates to view compensation as part of their total rewards experience at SmartBear. This includes performance-based bonuses for eligible roles, a generous benefits package that supports employees’ health and well-being, and promotes work-life balance through flexible time off and hybrid work options. You can build your career at SmartBear through professional development opportunities, and an inclusive, collaborative culture where everyone can thrive.
Your SmartBear total rewards compensation package includes base salary and may also include a performance bonus plan. The base salary range for this role is listed below. Actual compensation is determined based on several factors, including relevant experience, skills, internal equity, and geographic location.