Program Manager, Recruitment Marketing

Position Summary:

The Program Manager, Recruitment Marketing, will play an important role in defining how BAYADA Home Health Care connects and markets to prospective candidates, facilitating the strategic positioning of the organization as a reputable employer of choice. This role manages vendors and partnerships, translating our employer value proposition into compelling campaigns crafting and implementing strategies to inform, attract, and retain top-tier talent across prioritized roles and markets. The Program Manager serves as liaison between practices and recruitment marketing partners, collaborating seamlessly across teams to build and share marketing best practices, reports on recruitment marketing campaigns and initiatives, and drives recruitment marketing campaigns with limited supervision and direction. This role will leverage data and intelligence to inform the creation of recruitment and lifecycle marketing techniques and continuously measure and optimize campaign results. This role supports the Practice TA service delivery teams to optimize recruitment marketing strategies, facilitating the ability to meet BAYADA Home Health Care’s hiring needs.

Qualifications:

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.
• Four (4) year college degree.
• Five (5)+ years of recruitment marketing, loyalty, or engagement program experience that provides the knowledge, skills, and abilities to perform the job.
• Detail-oriented with exceptional project management skills and a bias towards action.
• Hands-on experience in the daily management of talent attraction (recruitment marketing) and candidate engagement initiatives in complex companies.
• Strong customer-centric mindset and approach to recruitment marketing.
• Experience using data and insights to build new or optimize existing recruitment marketing campaigns and plans.
• Strong understanding of recruitment marketing disciplines and functions that extend beyond program management.
• Proven track record delivering growth results in a complex environment while managing multiple priority/key projects simultaneously.
• Excellent critical thinking and interpersonal skills, with a focus on trust and collaboration with internal partners.
• Ability to use rigorous logic to solve problems with innovative and effective solutions – including documentation & communication of solutions
• Experience working in a fast-paced setting across multiple stakeholders and departments.
• Acceptable pre-employment assessment results.
• Ability to read, write and effectively communicate in English.

Primary Responsibilities:

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop working knowledge of BAYADA’s mission, services, people, organization, policies and procedures.
• Manage the end-to-end execution of recruitment marketing strategies, including planning, budgeting, and analysis of marketing effectiveness.
• Analyze Key Performance Indicators (KPIs) to measure the success of recruitment marketing efforts and adjust strategies accordingly, utilizing data and intelligence to make informed recommendations on talent marketing techniques.
• Collaborate with cross-functional teams to understand business needs and create compelling marketing techniques through shared best practices in talent marketing, including but not limited to job board advertising, digital marketing, one-on-one communications, referral programs, etc.
• Build and maintain strong relationships with external partners, agencies, and vendors.
• Manage the relationships with our leading enterprise recruiting vendors, as well as BAYADA’s agency of record.
• Negotiate contracts and enforce Service Level Agreements (SLAs), holding vendors accountable for providing the highest standard of customer service.
• Manage recruitment marketing operations and technology.
• Partner with field & office TA teams to support initiatives designed to increase application volume based on market demand.
• Stay up to date on recruitment marketing best practices, talent insights, marketplace trends, and emerging technologies to inform the creation of new, innovative recruitment marketing initiatives that attract and retain key talent segments to provide recommendations and education to TA partners on best practices and search engine optimization tactics for drafting and posting job advertisements.
• Meet with recruiting teams to provide consultative services on digital attraction.
• Provide subject matter expertise on pulling application and conversion data from BAYADA’s Applicant Tracking System.
• Partner with internal IT departments to scope out new technology integrations to support recruitment marketing initiatives.
• Focus on driving talent acquisition by designing and supporting the implementation of digital/internet recruitment marketing approaches.
• Partner with Practice TA leaders, agency of record, TA Enablement and cross functional support offices to develop and iterate on Standard Operating Procedures (SOPs) related to Recruitment Marketing.
• Track and review the outcome of marketing strategies and campaigns.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties, or as required

Why you'll love BAYADA:

• BAYADA Home Health Care offers the stability and structure of a national company with the values and culture of a family-owned business.
• Award-winning workplace: proud to be recognized by
  • Newsweek’s Best Place to Work for Diversity
  • Newsweek’s Best Place to Work for Women
  • Newsweek’s Best Place to Work (overall)
  • Newsweek’s Best Place to Work for Women and Families
  • Glassdoor Best Places to Work
  • Forbes Best Places to Work for Women
• Weekly pay
• Work life balance: Monday-Friday 8:30-5pm hours
• AMAZING culture: we are a mission driven nonprofit organization, focused around three core values of compassion, reliability, and excellence.
• Strong employee values and recognition: we utilize a BAYADA Celebrates page for daily recognition, along with Hero spotlights, Key Action of the Week meetings to connect back to our mission and celebrate staff, discounts/perks and partnerships, an Awards Weekend trip, and more.
• Diversity, equity, inclusion, and belonging: Join groups like our Women in Limitless Leadership Employee Resource Council, Lean In circles, Racial and Ethnic Diversity (RED) Council, Pride LGBTQIA+ Council, Military Community Network, Solutions and Accessibility for Equality (SAFE) Council, Fostering Acceptance Inspiring Trust and Harmony (F.A.I.T.H), and more.
• Growth opportunities: advancement opportunities, continued education opportunities, Udemy courses, webinars, and more
• Check out our blog: https://www.bayada.com/search?q=Newsweek
• Benefits: BAYADA Home Health Care offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program
  • To learn more about BAYADA Home Health Care benefits, https://www.bayada.com/benefits

Additional Information:

• Compensation: The anticipated salary range for this role is $90,000-100,000 depending on experience.
• Bonus opportunity: 10%

As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here.

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.