The Program Manager, Events & Engagement is responsible for planning, executing, and optimizing Sophia’s conference and event presence. This role goes beyond logistics—owning the full event lifecycle from strategy and metrics tracking to marketing alignment, CRM management of leads, and ROI analysis. The ideal candidate thrives in cross-functional environments, balancing detail-oriented execution with a strategic mindset.
Essential Duties and Responsibilities:
- Manages requests, fulfillment, and tracking of promotional materials (swag, sales collateral, etc.) in coordination with internal stakeholders.
- Leads quarterly conference, event, and membership initiatives—including planning, logistics, stakeholder coordination, and delivery of supporting marketing assets.
- Oversees organizational memberships with industry associations and conference hosts; manages renewals, benefits, and relationship maintenance.
- Coordinates the call-for-proposal and presentation process, partnering with internal subject-matter experts to identify speaking opportunities, draft submissions, and ensure strong brand representation.
- Develops and executes event strategy roadmaps that align with company goals, GTM priorities, and budget considerations.
- Collaborates with Partnerships, Product, and Leadership teams to ensure events support product marketing and partner acquisition objectives.
- Tracks and manages event budgets, ensuring spend aligns with forecasts and stays within approved limits; proactively identifying cost-saving opportunities.
- Partners with Marketing and Sales to define event CTAs, develop follow-up workflows, and track engagement outcomes.
- Establishes event success metrics (e.g., leads, pipeline impact, audience engagement) and reports on ROI.
- Maintains a calendar of events and memberships, evaluating opportunities to maximize brand exposure, thought leadership, and lead generation.
- Collaborates with Marketing team to ensure consistent brand storytelling across all event touch points.
- Drives post-event analysis and share insights to improve future strategies and outcomes.
Job Skills:
- Organization, time management, ability to multitask and handle competing priorities
- Excellent written and verbal communication; executive presence
- Cross‐functional collaboration
- Internal & external stakeholder management
- Conference & Event lifecycle management
- Vendor/partner negotiation and relationship building
- Budgeting & cost control (forecasting spend, tracking actuals, identifying savings)
- Brand consistency & storytelling across event touchpoints
- Data‐driven decision making & continuous improvement
- Detail oriented with strong execution focus and ability to think strategically
- CRM and lead tracking experience
Work Experience:
A minimum of 4 years of experience in event management, marketing, or corporate communications preferably in a SaaS environment.
Education:
Bachelor’s Degree required
Certifications:
Salesforce Certification preferred
Other:
- Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided.
- Must be able to work more than 40 hours per week when business needs warrant.
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
Careers - Our Benefits, Strategic Education, Inc
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$73,900.00 - $110,900.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.