Who We Are
At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.
To us, being visionary is more important than doing things the way they’ve always been done.
What We Are Looking For
Do you live to tell a great story? Thrive in a fast-paced environment that encourages you to make your mark and be part of something big? As our company product road maps are evolving, we’re looking for an experienced global product marketing professional who can sit at the intersection of innovation and commercialization. Bringing together all aspects of our business to shape the future of how we communicate our value proposition to the market. From product positioning, value proposition, competitive intelligence, pricing, and road map strategy, this role brings together all stakeholders to share our message with both internal and external audiences. The marketing manager will quickly become an instrumental player in our organization, shaping the future direction of how we market our innovations to the world.
What’s in it for you?
The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.
What You’ll Do
Supporting the team leader, establishing a strong value proposition, and developing content for our platform with a clear, accurate, compelling message tailored to each of our customer verticals to inform and enable demand generation and sales opportunity conversions.
Develop a deep understanding of our product development roadmap and maintain a detailed roadmap calendar to assist our global marketing organization in the planning and execution of ‘product-version’ and ‘new-product’ launch GTM campaigns.
Building on research carried out by the Sales Engineering team, develop competitive analysis and content that clearly communicates our key USPs, designed to inform and enable demand generation and sales opportunity conversions.
Supporting the Product Marketing team leader, becoming well versed in the type of conversations our Sales teams currently have with customers in different verticals, who they are talking to at every stage of a deal, and the customers’ use cases for our solutions
Collaborate closely with the Product Marketing team leader, and support discussions with Product Managers to illuminate the ‘so what’ of new and updated products and features to different audiences like customers, sales, partners, and internal stakeholders. This may include hosting regular online and in-person webinars and information sessions.
Work with our global marketing organization to develop upsell value proposition content.
Be proactive in identifying upcoming changes in our partner operating systems and how those changes affect the use of our products.
Work with the Global Channel Marketing team to support content for our reseller and OEM partner enablement teams with the goal of supporting our partners' commercialization and adoption success.
Experience You’ll Bring
3 years of experience in the high-tech sector, with exposure to Product Marketing related work. B2B experience preferred
Technical background intersecting with a marketing background is a plus.
Experience supporting the creation of sales enablement content (proposals, one-pagers, blog posts, media articles, graphics, videos, and sales presentations). Demonstrated experience in both updating existing content and beginning projects from concept to execution required.
Proven writing and editing skills with an eye for detail. A portfolio of published writing is a bonus (eg blogs, media articles, research reports).
Outstanding communication and cross-group collaboration skills with comfort working across multiple time zones and cultures.
Strong time and project management skills with a proven ability to handle multiple competing priorities with ease.
Experience executing projects across a cross-functional marketing team (graphic design, video, communication, product marketing, field marketing, website, and more).
Replacement - The targeted compensation range for this position typically falls between $55,000 –$70,000 annually. Final pay is determined by education, experience, and internal equity principles.
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Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.