Product Marketing Manager

About Cogentiq-UW 

Cogentiq-UW is an AI-native underwriting platform built for P&C insurance carriers, MGAs, and specialty lines. We're replacing manual, fragmented underwriting workflows with intelligent automation — from submission intake and risk scoring to pricing, policy binding, portfolio analytics, and compliance. Our platform includes breakthrough capabilities like an MCP-powered data aggregator for P&C, self-learning underwriting agents, and an agentic AI planning tool for enterprise decision-making. 

We're a small, fast-moving team. This is not a "maintain the machine" role — it's a "build the machine" role. 

Why This Role Exists 

We have a strong product, a clear market, and no dedicated product marketing function. Today, the Product Owner and PM are running marketing alongside everything else. We need a high-ownership product marketer who can take the reins on positioning, content, campaigns, and sales enablement — and turn a launch calendar into a repeatable growth engine that fills the top of the funnel with qualified carrier conversations. 

You'll be the first PMM hire. That means you'll shape the function, not just execute within it. 

What You'll Own 

Positioning & Messaging 

• Own and evolve product positioning for Cogentiq-UW across all carrier personas — VP Underwriting, CTO, Chief Actuary, CFO, and Compliance leads. 

• Translate technical AI capabilities (MCP, self-learning agents, agentic planning) into clear, outcome-driven messaging that resonates with insurance buyers. 

• Develop and maintain a messaging framework that the entire team uses consistently across sales decks, outreach, website, and events. 

Content & Campaigns 

• Plan, produce, and publish product marketing content: one-pagers, solution briefs, case studies, ROI narratives, blog posts, LinkedIn posts, email sequences, and short-form videos. 

• Execute phased launch campaigns — including module rollouts and feature drops — in coordination with the Product Owner and Design team. 

• Manage the content calendar, ensuring a steady cadence of 3 LinkedIn posts/week, 1 case study per launch, and demo videos for each product module and feature. 

• Own the product pages and landing pages end-to-end: copy, CTAs, form routing, analytics, and conversion optimization. 

Webinars & Events 

• Own webinar operations from planning to post-event nurture: topic selection, speaker coordination, landing pages, invites, reminders, dry runs, day-of production, recordings, and follow-up sequences. 

• Support conference and field event participation — materials, demo environment readiness, meeting scheduling, and post-event follow-ups. 

• Target 3 webinars per launch cycle, aligned to module and feature drop milestones. 

Sales Enablement 

• Build and maintain the sales toolkit: pitch decks, battlecards, competitive comparison matrices, ROI calculators, objection-handling guides, and case studies. 

• Keep all enablement assets current in a clean, searchable repository that Sales can self-serve from. 

• Gather win/loss feedback from sales conversations and demo calls; log insights and update messaging or assets accordingly. 

• Equip the Sales and Partnerships teams with persona-specific talk tracks and email templates for carrier outreach. 

ABM & Pipeline Support 

• Execute multi-touch account-based plays for priority carrier accounts: personalized email sequences, LinkedIn engagement, direct outreach coordination, and targeted content. 

• Support paid search/social operations — keyword QA, ad copy refreshes, UTM hygiene — and track page-level and campaign-level conversions. 

• Manage and optimize the outreach funnel: build target lists (with PM), segment by carrier type and persona, and track response rates, demo bookings, and pipeline progression. 

Analyst, Influencer & Partner Ops 

• Research industry analyst calendars and coverage areas; coordinate briefings, compile Q&A materials, and track follow-up actions. 

• Identify and engage insurance industry influencers, podcast hosts, and webinar organizers for guest speaking and thought leadership opportunities. 

• Collect inputs for marketplace listings and co-marketing with partner teams; manage content updates and timelines. 

Insights & Reporting 

• Maintain monthly KPI dashboards tracking campaign performance, content engagement, webinar metrics, outreach conversion, and pipeline impact. 

• Design and distribute surveys for thought leadership reports; analyze results and produce shareable infographics. 

• Report weekly to the Product Owner on marketing activity, lead quality, and funnel health. 

What You'll Bring 

Must-Have 

• 4–6 years of total work experience in B2B SaaS or platform companies, with at least 2 years in a dedicated Product Marketing role. 

• Demonstrated experience launching B2B products or features — you've run a launch calendar, not just contributed to one. 

• Clear, concise writing with the ability to turn complex technical concepts into customer-friendly assets that drive action. 

• Experience building sales enablement materials (decks, battlecards, one-pagers) and working directly with sales teams. 

• Working knowledge of marketing automation and CRM tools (HubSpot or Marketo + Salesforce), webinar platforms, CMS, and analytics (GA, Looker, or Tableau). 

• Strong project management skills with a bias toward action, ownership, and meeting deadlines without being chased. 

Strong Preference 

• Experience marketing AI, ML, or data platform products to enterprise buyers — you understand how to position technical capabilities without drowning in jargon. 

• Familiarity with the insurance industry, insurtech landscape, or financial services B2B sales cycles. 

• Experience with account-based marketing (ABM) programs and multi-touch outreach campaigns. 

• Comfort with LinkedIn as a primary B2B content and engagement channel — you've built a presence or helped a company build one. 

Nice-to-Have 

• Exposure to AI concepts: model types, agents, deployment patterns, integrations, and data security considerations. 

• Experience working in early-stage or growth-stage companies where you built the marketing function from scratch. 

• Familiarity with design tools (Figma, Canva) for quick self-serve asset creation. 

Growth Path 

This is the first PMM hire at Cogentiq-UW. The trajectory is clear: 

• 0–6 months: Build the product marketing engine — own launches, content, enablement, and pipeline support. 

• 6–12 months: Expand into strategic initiatives — pricing/packaging input, analyst relations, partner co-marketing, and customer advisory programs. 

• 12–18 months: Opportunity to grow into a Lead/Senior PMM role, own a product line or industry vertical, and potentially build a small PMM team as the company scales. 

You'll have direct exposure to leadership, product strategy, and customer conversations from day one. If you want a role where your work directly impacts revenue and you can see the results every week, this is it.