We’re looking for your WHY: Bring your perspective and help us remain the forward-thinking company we’ve been for over 300 years. We learn from one another and grow together - fully aligned with our values: BOLD, DEDICATED, and CARE.
Husqvarna Group is one of the world’s oldest start-ups and the largest manufacturer of motor-powered equipment for forestry, landscaping, gardening, and light construction. Our products solve everyday problems - and are part of something bigger. Because we constantly ask ourselves:
How can we shape living environments to be more sustainable, beautiful, comfortable, green, and creative? It’s our pioneering spirit, innovative strength, and people like you who make it possible.
Responsibilities:
· Define and development value propositions and product communications on a category, range or product level within the BU Battery & Electric Business Unit
· Analysis and interrupt consumer/market insights to help define value propositions and messaging for specific target groups
· Understand consumer profiles, purchasing journey and buying attitudes for products
· Responsible for translating product solution concepts and features into easy to understand messaging/stories tailored towards different consumer target groups. With a strong justification why to buy over competitors
· Briefing, creation, proofing & approval of all Product Tool Kit assets in line with brand guidelines including photography, videos, messaging and packaging etc.
· Grow application and product expertise through hands on product use
· Close co-operation with various teams such as Product Management, Brand & Marketing, External Agencies as well as across other Business Units
· Responsible for understanding competitor products, messaging & value offers
· Support internal sell in assets & present at events such as Go-Live
· Work closely with Brand and Marketing teams (centrally/locally) to collect feedback and insights throughout the season
· Ensure all relevant product marketing information and data is available
Requirements:
· Ideally educated to a degree level in marketing or similar discipline
· Must have a strong experience in marketing or product communication in consumer goods industry. Gardening or DIY would be an advantage
· Fluent language skills in both German and English
· Ability to interrupt consumer insights & define a clear product value proposition
· A passion to be hands on with product & an interest in gardening / DIY activities
· Customer thinking - ability to tailor product communication to different users
· Good at presenting and communicating complex topics simply at all levels
· High level of self motivation, drive to succeed & enjoys working in teams
· Excellent skills in planning and mulit-tasking
Our promise to you
Become part of a team that works with passion, takes pride in its history, and is curious about the future. We’re always looking for ways to grow - and we want to do it together with you.
We’re already excited to hear your ideas for new ways of working, methods, initiatives, and approaches!
Last date to apply:
We are continuously accepting applications