We are seeking a Product Manager – Loyalty Management System (LMS) to lead the design, implementation, and optimization of a group-wide loyalty platform. This role is key to driving customer retention, engagement, and lifetime value through data-driven, personalized, and omnichannel loyalty experiences.
The ideal candidate brings strong experience in loyalty or CRM platforms, digital ecosystems, and cross-functional product delivery.
Own and drive the product roadmap for the Loyalty Management System (LMS).
Align product initiatives with business goals, customer engagement strategies, and growth objectives.
Lead the end-to-end lifecycle of loyalty features across in-store, online, and mobile channels.
Identify opportunities for personalization, gamification, and rewards optimization.
Gather and define business requirements, user journeys, and use cases.
Oversee integrations with systems such as POS, mobile apps, CRM, e-commerce, and payment platforms.
Collaborate with internal teams and vendors to build scalable and secure solutions.
Ensure seamless interoperability across platforms and partner ecosystems.
Partner with analytics and marketing teams to derive insights from customer data.
Optimize campaigns, loyalty structures, and program tiers using performance metrics.
Track and improve KPIs such as customer lifetime value (CLTV), retention, and engagement.
Collaborate with cross-functional teams (Marketing, IT, Retail, Finance, Digital).
Act as the key liaison between business stakeholders and external vendors.
Ensure alignment between product delivery, branding, and customer experience.
Manage loyalty program policies, terms & conditions, and compliance requirements.
Ensure adherence to data privacy, security standards, and audit requirements.
Maintain proper documentation including BRDs, SOPs, and integration guides.
Bachelor’s degree in Business, Marketing, IT, or related field.
3–6 years of experience in product management, loyalty platforms, CRM, or customer engagement systems.
Proven track record in delivering digital products or customer programs.
Strong understanding of loyalty mechanics (points, cashback, tiers, rewards).
Familiarity with customer lifecycle management and omnichannel engagement.
Experience working with CRM/CDP platforms and integrated ecosystems.
Understanding of APIs and system integrations.
Strong analytical and data-driven mindset.
Excellent stakeholder management and communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Experience working in Agile environments and with external vendors.
Highly organized with strong attention to detail.