Job Description :
The New York Post is expanding its West Coast footprint with the launch of California Post, a new digital-first brand covering entertainment, culture, politics, and the stories shaping the West Coast. We are hiring a full-time Product Manager to lead the California Post user experience, serve as a key partner to editorial and engineering, and drive innovation across content, video, and emerging storytelling formats.
Reporting to the VP of Product, this role sits within the Content & Experience Product Pillar, owning the California Post experience end-to-end across web, mobile, and off-platform surfaces. You will also contribute to NYP-wide content innovation initiatives, particularly in video, recirculation, and discovery; ensuring the California Post brand launches with a world-class foundation and scales rapidly.
This is a rare opportunity to build a new brand from the ground up inside one of the most influential media companies in the world.
Note: Candidates must be authorized to work in the United States. We are not able to provide visa sponsorship for this role at this time.
Key Outcomes & Ownership
You will be responsible for delivering:
1. Best-in-Class California Post User Experience
Design, optimize, and continuously refine the California Post consumer-facing surfaces across web, app, video, and social distribution.
Deliver a fast, engaging, modern content experience tailored to West Coast audiences.
Build and iterate on features such as article templates, video modules, live coverage formats, galleries, short-form feeds, and new content verticals.
2. Content Innovation Across Brands
Lead experimentation around emerging content formats: video-first storytelling, interactive formats, multimedia packages, AI-assisted content experiences, recirculation modules, and new editorial tools.
Partner with engineering and design to pilot innovative user interfaces that scale across NY Post, Page Six, Decider, and PageSix Hollywood.
3. Data-Driven Growth of California Post Audience
Own California Post engagement and content performance metrics, including:
Daily Active Users (DAU)
Article reads per session
Video watch time
Scroll depth
Recirculation and CTR between stories
Community interactions (comments, follows, shares)
4. Cross-Functional Delivery & Stakeholder Management
Drive a dedicated cross-functional squad (editorial, design, engineering, analytics) toward consistent, high-velocity delivery.
Maintain a transparent roadmap aligned to business goals and editorial needs.
Collaborate closely with New York-based partners to ensure brand cohesion while shaping unique West Coast experiences and expands East Coast content roadmap.
Responsibilities
Product Strategy & Execution
Own the product vision, roadmap, and execution for California Post’s content experience.
Translate editorial ideas and user insights into clear product requirements.
Run A/B tests, define success metrics, and iterate on features based on impact and signal.
Lead prioritization across competing demands while maintaining alignment with organizational goals.
Content & Video Experience Innovation
Build and optimize content templates, recirculation, rankings, homepages, topic pages, and feeds.
Partner with design and video teams to reimagine mobile-first video experiences.
Experiment with interactive storytelling such as quizzes, polls, rich media packages, and dynamic layouts.
Editorial Partnerships
Work hand-in-hand with California Post editorial leadership to anticipate coverage needs, launch new formats, and support newsroom workflows.
Use data insights to inform editorial packaging, content distribution, and discovery strategies.
User Insights & Analytics
Collaborate with analytics teams to define dashboards and measure audience behavior.
Advocate for user-centric thinking across the organization, grounded in qualitative and quantitative research.
Cross-Functional Leadership
Partner with Engineering, Design, Data, and Operations to deliver high-quality features at speed.
Represent the California Post interests across the broader NY Post product organization.
Skills & Experience
Required
3–5+ years of product management experience in digital media, content, consumer product, or a similar domain.
Strong understanding of content platforms (wordpress), newsroom workflows, and audience engagement mechanics.
Experience defining and tracking product metrics such as engagement, recirculation, CTR, and content performance.
Demonstrated ability to work with cross-functional teams and ship meaningful product improvements quickly.
Strong communication skills and the ability to partner effectively with editorial stakeholders.
Preferred
Experience with video platforms, streaming, live content, or multimedia storytelling.
Familiarity with SEO, personalization systems, recommendation algorithms, and mobile-first UX.
Knowledge of experimentation frameworks (A/B testing), analytics tools, and performance optimization.
Success Looks Like
Within your first 12 - 18 months, you will have:
Successfully launched and iterated the California Post brand experience (moving from launch mode to BAU and beyond)
Introduced at least 3 - 5 new content formats or innovations that increase engagement.
Improved core engagement metrics such as DAU, video watch time, scroll depth, and recirculation rate.
Earned the trust of the California newsroom and became their go-to product partner.
Built foundational systems and features that scale across NYP, Page Six, PageSix Hollywood, and Decider.
Note: This position will be expected to report on-site 3 days per week (subject to change based on business needs).
At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: $115,000 - $140,000