Private Event Sales Manager

POSITION: Private Event Sales Manager       

DEPARTMENT: Private Event Sales

REPORTS TO: Director of Private Event Sales

FLSA STATUS: Exempt

SALARY: $60,000-$65,000 + commission

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

THE ROLE

The Private Event Sales Manager focuses on prospecting, selling, and supporting the development of sales strategies to book private events at U.S. Bank Stadium. Responsibilities will include prospecting and facilitating interactions with local, state, and nationwide contacts to support the overall sales efforts of the department. This position will work on inbound and outbound leads and cultivate relationships with clientele through site visits, participation in local/national events and trade shows, and daily email or in-person interactions. The Private Event Sales Manager reports to the Director of Private Event Sales.

VENUE INFO

U.S. Bank Stadium, owned by the Minnesota Sports Facilities Authority, is a multi-purpose stadium located in the heart of Minneapolis, Minnesota. With over 66,000 seats, this state-of-the-art facility hosts a dynamic range of events, including the Minnesota Vikings, concerts, family shows, college and high school sporting events, conventions, trade and consumer shows, community events, corporate meetings, receptions, private celebrations, and guided tours. Since opening in July 2016, U.S. Bank Stadium has hosted 2,000 events with over 10.3 million guests.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Proactively seek and secure event bookings through outbound prospecting, networking, and industry event participation. Utilize a consultative sales approach to maximize revenue and achieve or exceed assigned sales targets.

• Research and identify potential clients across all target market segments, including corporate meetings, social events, SMERF markets, and high-profile accounts. Qualify leads to ensure alignment with stadium event space capabilities and business objectives.

• Serve as the primary point of contact for clients from initial inquiry to the pass off to the event management team. Build and maintain strong relationships with corporate clients, event planners, local industry organizations, destination management companies (DMCs), and third-party planners to drive repeat business.

• Respond to inbound inquiries, conduct site visits, create tailored proposals, and finalize agreements for all private events.

• Create customized estimates and proposals that highlight the stadium’s value proposition. Ensure timely contract execution, manage redlines, and oversee compliance with venue policies and legal requirements.

• Maintain accurate records of client interactions, sales activities, and revenue tracking in the CRM/booking management system. Ensure all follow-ups, reporting, and pipeline updates are completed efficiently.

• Represent the stadium at trade shows, client meetings, and industry networking events.

• Stay informed on industry trends and competitor offerings to maintain a strategic advantage.

• Provide regular sales forecasts, revenue reports, and pipeline updates to leadership. Ensure all contracts, insurance documentation, and licensing agreements align with company policies and regulatory requirements.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge,

skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Experience in a union work environment preferred

• Must be flexible to work extended hours due to business requirements including late nights, weekends and holidays including all games and major stadium events

• Must have sufficient mobility to perform tasks including constant reaching, bending, stooping, wiping, pushing, and pulling for extended periods of time 

• Must have the ability to lift, push, pull approximately 25lbs 

• Must be able to stand and/or walk for up to 10 hours during a single shift, while navigating ramps, stairs and elevators. 

EDUCATION AND/OR EXPERIENCE     

Bachelor’s Degree in a related area of study preferred and 4 years or applicable experience (sports, attractions, or hotel industry preferred) 

SKILLS AND ABILITIES

• Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally

• Proficient in Microsoft Office and Adobe

• Able to simultaneously manage a high level of detail across multiple projects

• Able to work independently and manage time effectively

• Able to balance internal priorities with client expectations

• Resourceful, innovative and forward-thinking, with an entrepreneurial spirit

• Working knowledge of local/regional markets, venue operations, and special events industries

• Ability to work in a fast-paced environment and manage multiple tasks simultaneously

• Ability to effectively evaluate risks and liabilities of special events and venue rentals

• Be adept at negotiating with clients when required within the guidelines set

• Excellent self-accountability for high personal standards of conduct and professionalism

• Process-oriented, highly organized, fast/accurate, works well under pressure and meet deadlines

• Excellent interpersonal and communication skills

• Advanced computer skills, including proficiency in spreadsheet, database, and word processing programs