Head of Brand and Marketing – Hong Kong

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Please enter the external job description here (remove this line)

Job description (heading) /  Description du poste (titre)

1. Brand & Marketing

• Develop and oversee integrated brand and marketing strategies aligned with regional and global objectives for HK market
• Manage the overall brand and brand value proposition
• Drive measurable increases in brand awareness in Hong Kong
• Develop and implement advertising (Above-the-line, below-the-line, online and offline) campaigns to drive business
• Be responsible for media planning
• Develop & manage events & sponsorship programs for HK
• Collaborate with regional teams to ensure consistent brand positioning

2. Digital Marketing & Lead Generation:

• Formulate data-driven digital marketing strategies to optimize ROI and reduce customer acquisition costs
• Oversee the development of lead generation and qualification frameworks to improve sales efficiency
• Collaborate with distribution teams to enhance online-to-offline conversion rates
• Manage and develop digital and social media platforms for HK
• Overall content strategy

3. Event & Sponsorship:

• Develop the sponsorship guideline and/playbook
• Source events and/or sponsorship opportunities to strengthen the SLHK's brand and/or drive business growth
• Ensure the event/sponsorship is align with SLHK's brand value
• Be responsible for the execution of the committed events and sponsorship (within agreed timeline and resources)
• Collaborate with internal key stakeholders to align value propositions of committed events/sponsorship with overall business strategy
• Set and measure the agreed OKR for each event/sponsorship

4. Research & Insights

• Be responsible for research and market intelligence regarding Branding, Product Development, and Consumer Usage & Behavior study

Preferred skills (heading) / Compétences particulières (titre)

• Proven strategic marketing skills with the ability to develop and execute comprehensive marketing plans
• Strong digital marketing expertise, including proficiency in martech and data-driven marketing.
• Excellent leadership and team management abilities.
• Strong analytical skills and ability to derive insights from marketing data.
• Exceptional communication and presentation skills.
• Ability to work effectively in a matrix environment and drive rapid change

Qualifications (heading) / Compétences (titre)

• Bachelor's Degree in Marketing, Business, or a related field;
• 15+ years of marketing experience, with at least 5 years in senior marketing roles
• Experience in insurance or financial services industry preferred.

Responsibilities (heading) / Responsabilités (titre)

• Brand & Marketing

• Digital Marketing & Lead Generation:

• Event & Sponsorship

• Research & Insights

Job Category:

Marketing

Posting End Date:

29/04/2026